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Download Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg eBook

by Ekaterina Walter

Download Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg eBook
ISBN:
007180949X
Author:
Ekaterina Walter
Category:
Business Culture
Language:
English
Publisher:
McGraw-Hill Education; 1 edition (January 8, 2013)
Pages:
224 pages
EPUB book:
1849 kb
FB2 book:
1489 kb
DJVU:
1614 kb
Other formats
azw mobi lit lrf
Rating:
4.8
Votes:
702


Mark Zuckerberg s creation has changed the world. At long last, the answer is here.

Mark Zuckerberg s creation has changed the world. If you run a business or plan to start one, you re probably asking yourself the same question organizational leaders worldwide are asking: "What did Mark Zuckerberg do right?" At long last, the answer is here.

She's one of the brightest people in the industry (she heads social media at Intel). This is NOT a fluff book. The philosophies holding that mission and purpose are the driving forces behind any enterprise entered into business philosophy in the late 19th century. They were then promulgated by organizations such as the Masons and later by the Rotary Club.

Think Like Zuck book.

Mark Zuckerberg do right? At long last, the answer is here. Think Like Zuck examines. Systems Thinking, : Managing Chaos and Complexity: A Platform for Designing Business Architecture. Think Like an Entrepreneur, Act Like a CEO. 225 Pages·2015·1. 36 MB·9,599 Downloads·New! with the uncommon ones. Think Like an Entrepreneur, Act Like a Ceo gives you proven, easy,. How to Think Like Benjamin Graham and Invest Like Warren Buffett.

Think Like Zuck states you need: passion, purpose, people, product and partnerships to be successful.

Think Like Zuck is a fascinating look at how entrepreneurial vision drives success. If you want more out of work than just a job, if you have the burning desire to build something of lasting value, then this is your guide. DAVID MEERMAN SCOTT, bestselling author of The New Rules of Marketing and PR.

Anyone who’s followed me for even the shortest time will know I have a major crush on passion, purpose and people. I haven’t yet invested much time cogitating on the last two because I have never created (aside from my book, Sharing Superheroes, and a ten-part guide to making incredible web video) what I would describe as a product.

Wall Street Journal Bestseller

Make Your Mark in the World with the Five Success Principles of the World-Changing Social Media Site

If Facebook were a country, it would be the third largest in the world. Facebook accounts for one of every seven minutes spent online. More than one billion pieces of content are shared on Facebook.

There’s no doubt about it. Mark Zuckerberg’s creation has changed the world. Literally. Facebook has singlehandedly revolutionized the way more than one-seventh of the world’s population communicates, engages, and consumes information.

If you run a business or plan to start one, you’re probably asking yourself the same question organizational leaders worldwide are asking: What did Mark Zuckerberg do right?

At long last, the answer is here. Think Like Zuck examines the five principles behind Facebook’s meteoric rise, presented in actionable lessons anyone can apply―in any organization, in any industry. Written by social business trailblazer Ekaterina Walter, this groundbreaking book reveals the five “P”s of Facebook’s success:

PASSION―Keep your energy and commitment fully charged at all times by pursuing something you believe in PURPOSE―Don’t just create a great product; drive a meaningful movement PEOPLE―Build powerful teams that can execute your vision PRODUCT―Create a product that is innovative, that breaks all the rules, that changes everything PARTNERSHIPS―Build powerful partnerships with people who fuel imagination and energize execution

Packed with examples of Facebook’s success principles in action―as well as those of Zappos, TOMS, Threadless, Dyson, and other companies―Think Like Zuck gives you the inspiration, knowledge, and insight to make your own mark in the world, to build a business that makes a difference, and to lead your organization to long-term profitability and growth.

Think Like Zuck is a fascinating look at how entrepreneurial vision drives success. If you want more out of work than just a job, if you have the burning desire to build something of lasting value, then this is your guide.”―DAVID MEERMAN SCOTT, bestselling author of The New Rules of Marketing and PR

“Whether you’re a seasoned business executive or the next Mark Zuckerberg in your dorm room right now, this book is a must-read! Two likeable thumbs up!”―DAVE KERPEN, New York Times bestselling author of Likeable Social Media and Likeable Business

“True success lies at the place where passion and purpose collide―this book will help you uncover yours.”―JOHN JANTSCH, bestselling author of Duct Tape Marketing and The Commitment Engine

Think Like Zuck is a must-read for any innovator, social entrepreneur, or business owner looking to capitalize on the success of Facebook to propel and realize their own vision.”―SIMON MAINWARING, New York Times bestselling author of We First

“This book takes you on the ride of a lifetime and shows you how YOU can be successful! The question is: What does it take? Ekaterina gives us the answers!” ―JEFFREY HAYZLETT, bestselling author of Running the Gauntlet and global business celebrity

“In Think Like Zuck, you will find important principles to infuse meaning into your business strategies and inspire change. Don’t just read this book; use it.”―SHAWN ACHOR, author of the international bestseller The Happiness Advantage

  • Ferne
As other reviewers have already so succinctly stated, this is a must-read book for marketers and business people.

1. Because the world is being turned upside down by social media, and at the heart of that change is Mark Zuckerberg. And we need to understand what he's up to.
2. Because Ekaterina Walter has some serious business-think mojo to share with us. I got to interview Ekaterina for my own book - and was the recipient of her wisdom then. She's one of the brightest people in the industry (she heads social media at Intel).

This is NOT a fluff book. There are a few of those out there - this book is refreshingly free of fluff.

Some of my favorite parts of the book aren't about Zuckerberg at all, but the culture and strategy bits from XPLANE. The philosophies holding that mission and purpose are the driving forces behind any enterprise entered into business philosophy in the late 19th century. They were then promulgated by organizations such as the Masons and later by the Rotary Club. Even later, after World War II, organization change thinkers advocated for the use of vision, mission, and values. With Facebook and the other companies discussed in Think Like Zuck, Walter shows that these are powerful forces that could be critical to business success.

The famous business writer and thinker Jim Collins was invoked many times both in the book (and in my imagination) - Walters mentions the "getting the right people on the bus" concept many times. I also thought about Collin's most recent book Great by Choice where he talks about the element of luck. No doubt, Zuckerberg had a great amount of luck in the timing of the creation of Facebook. But others had good luck, too - Zuckerberg had the foresight to use it.

Collins had a concept of Level Five Leader, someone who showed demonstrated a "paradoxical mix of personal humility and professional will." Zuckerberg, with his famous "CEO, Bitch" business card could hardly have been said to show humility. But Walter's subject has, like the hero of The Truman Show, been in the public eye throughout his twenties, and seems to be becoming something closer to a Level Five leader with each passing year.

In contrast to the Level Five Leader, Walter introduces her model of what she calls the "Hummingbird Effect of Leadership."

The amazing qualities of the hummingbird can be seen in the beauty and complexity of its flight. Just like this flyer, effective leaders soar in their purpose of serving others and, in the process, achieve unprecedented heights of success.

See my review on Social Media Today at [...]
  • Malahelm
Really enjoyed the book on a whole and it did a great job of explaining not only some of the keys to success for Mr. Zuckerberg and a variety of other businesses, but also in demonstrating some classic challenges and solutions to traditional business problems. While the book does not necessarily teach you how to literally "Think Like Zuck" it does a great job of demonstrating different things to consider about a company and various business aspects that go largely under the radar.
  • Uaoteowi
I don't write many Amazon reviews but I felt this book deserved at least 5 stars - can I give it 8 stars? It's an inspiring read, truly informative, seems balanced, and highlights how entrepreneurial vision drives success. After reading this book I'm in awe of Zuckerberg, and I now consider him a genius. Great writing by Ms. Walter, just want to re read it again.
  • Tcaruieb
I'm honestly not a big reader when it comes to books. I'm typically a reader of articles online or magazines, but Think Like Zuck was well worth switching my regular reading habits. It was an excellent read from beginning to end offering actionable insights on how to run your business from the Facebook's success story. As a marketer, I'm very aware of Facebook's path to where the company is today but I learned so much more from the details of this book. I was surprised at some of the behind the scenes happenings at the company but more so, how Ekaterina told the story. Her perspective on Facebook is what help make the entire book so enjoyable to read. I would certainly recommend this book to other marketers and business minded individuals. You finish reading this book wanting more, that's a good feeling to have.
  • Little Devil
Ekaterina's passion for business & technology clearly comes through in Think like Zuck. The text is an excellent resource for business leaders, entrepreneurs, and the average citizen of the world curious about social media its genesis and evolution.

Ekaterina clearly outlines the core beliefs that drive Facebook and our modern social media movement - Openness, innovation, connectedness, freedom of expression, sharing and a positive belief in the future. She works through Facebook's invention, Marc Zuckerberg's strength of vision against corporate acquisition offers, his personal leadership growth and the culture of hacker product innovation which he has instilled in the Facebook organization.

Throughout the book, Ekaterina highlights two dozen easy to digest case studies, personal interviews with startup founders and relevant research studies corroborating key business shifts over the past decade. These gems span modern business innovators such as Threadless, Jess3, Dyson, TOMS, Zappos and CollegeHumor; emotional & successful modern brands that many of us digital natives admire and can learn from.

Think like Zuck ties the strategies of these modern innovators to fundamental leadership and decision making lessons we are familiar with from established business leaders including Peter Drucker, Bill Gates, Jim Collins and Jeff Bezos. This offers solid context and begins to lift the veil of strategic decisions made by modern leaders like Zappo's Tony Hsieh and Threadless's Jake Nickell.

Full disclosure - I have the pleasure of collaborating with Ekaterina at Intel in driving our Global Social Media strategy. Many of these case studies have helped us to evolve as a business... yet observation of these trends is not enough. True change requires a passion, and relentless dedication to sharing these insights in strategic frameworks, that piece it all together. Vocal change agents such as Ekaterina are essential for today's organizations, catalyzed by visible, direct executive management support. Read think like Zuck if you are seeking inspiration and strategic context for your personal and professional social business evolution.

Respectfully, Ali Ardalan @aardalan