Download Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale eBook

The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful in this field of sales promotion

New and growing, Shopper Marketing is one of the hottest trends in marketing today.

New and growing, Shopper Marketing is one of the hottest trends in marketing today. It targets consumers while they are in the store and involves every aspect of the shopping experience, from promotions, displays and packaging to the store layout itself. According to a study by Deloitte, spending on shopper marketing has doubled since 2004. Procter & Gamble alone invests at least 500 million dollars a year in shopper marketing. Microsoft, IBM, Coca-Cola and Nestle all have their own shopper marketing units.

The aim of shopper marketing is to convert browsing shoppers into active purchasers at the point of sale. It is the global leader in package promotions with more than 40 offices in as many countries.

Books related to Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale.

The goal of shopper marketing is to influence purchase decisions when the shopper is close to the product in the store. Shopper marketing is a relatively new area of marketing, but the financial investments being made in the area are increasing each year. Books related to Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale.

Shopper Marketing book .

Markus Stahlberg and Ville Maila have compiled the first book on the topic. After 20 months of what Stahlberg calls "relentless correspondence and face-to-face meetings" with more than 300 experts around the world, the authors compiled the 35 shopper marketing essays that define the essence of the discipline. Because Shopper Marketing is a collection of essays, it's not a cover-to-cover read.

Shopper Marketing explores the subject of focused marketing initiatives aimed at browsers and shoppers who .

at least 70% of brand choices are made in the store - over two-thirds of purchase decisions are not planned in advance - only 5% of shoppers are loyal to one brand within a product group.

In Shopper Marketing, Stahlberg and Ville Maila have compiled a series of 34 chapters, each written by a. .I found the book to be long on marketing advice but short on case studies and insights into specific consumer behaviors

In Shopper Marketing, Stahlberg and Ville Maila have compiled a series of 34 chapters, each written by a different expert in some consumer-oriented discipline. This approach gives the book a somewhat choppy feel, as the style and approach of each chapter varies with the individual author. I found the book to be long on marketing advice but short on case studies and insights into specific consumer behaviors.

Shopper Marketing How to Increase Purchase Decisions at the Point of Sale. Internet Marketing for Information Technology Companies Proven Online Techniques That Increase Sales and Profits for Hardware, Software, and Networking Companies

Shopper Marketing How to Increase Purchase Decisions at the Point of Sale. Internet Marketing for Information Technology Companies Proven Online Techniques That Increase Sales and Profits for Hardware, Software, and Networking Companies.