Download The Economics and Financing of Media Companies: Second Edition eBook
by Robert G. Picard
Picard has added new examples and new data, and he covers such emerging areas as the economics of digital media.
Robert Georges Picard (born 1951) is an American writer and scholar
Robert Georges Picard (born 1951) is an American writer and scholar. One of the leading academic experts on media businesses and media policy economics, he is considered the father of the media economics studies (although he rejects the idea it is separate discipline, but rather economic perspectives applied to media). He has taught at both Harvard University and University of Oxford
Picard nicely covers traditional media with respect to both economics and finance and addresses many aspects .
Picard nicely covers traditional media with respect to both economics and finance and addresses many aspects of digital media. For instance, he clearly uses business concepts and analyses, vivid examples, and rich charts and tables. More specifically, the book's chapters seem to group into several major themes and help provide an overview.
Электронная книга "The Economics and Financing of Media Companies", Robert G. Picard. Эту книгу можно прочитать в Google Play Книгах на компьютере, а также на устройствах Android и iOS. Выделяйте текст, добавляйте закладки и делайте заметки, скачав книгу "The Economics and Financing of Media Companies" для чтения в офлайн-режиме.
Picard, Robert G. Publication date. Mass media - Economic aspects, Mass media - Finance. New York : Fordham University Press.
Picard has added new examples and new data, and he covers such emerging areas as the economics of digital.
The economics and financing of media companies. Fordham Univ Press, 2011. Unique characteristics and business dynamics of media products. Journal of Media Business Studies 2 (2), 61-69, 2005. Mapping digital media: Digitization and media business models. London: Open Society Fundations, 2011.
Find nearly any book by Robert G. Get the best deal by comparing prices from over 100,000 booksellers.
by Robert G. Picard The Economics and Financing of Media Companies.
The book focuses on media clusters worldwide and is designed to inform policymakers, scholars and media practitioners about the underlying challenges of media firm agglomerations, their potential and their effects. The Economics and Financing of Media Companies.
In this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist Robert G. Picard employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them.
Picard has added new examples and new data, and he covers such emerging areas as the economics of digital media. Using contemporary examples from American and global media companies, the book contains a wealth of information, including useful charts and tables, important for both those who work in and study media industries. It goes beyond simplistic explanations to show how various internal and external forces direct and constrain decisions in media firms and the implications of the forces on the type of media and content offered today.