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Download Destination Branding, Second Edition: Creating the unique destination proposition eBook

by Nigel Morgan,Annette Pritchard,Roger Pride

Download Destination Branding, Second Edition: Creating the unique destination proposition eBook
ISBN:
0750659696
Author:
Nigel Morgan,Annette Pritchard,Roger Pride
Category:
Industries
Language:
English
Publisher:
Butterworth-Heinemann; 2 edition (August 12, 2004)
Pages:
336 pages
EPUB book:
1852 kb
FB2 book:
1270 kb
DJVU:
1136 kb
Other formats
azw lit txt lrf
Rating:
4.7
Votes:
486


Destination Branding: Creating the Unique Destination Proposition. Nigel Morgan and Annette Pritchard.

Destination Branding: Creating the Unique Destination Proposition. University of Wales Institute, Cardiff. She writes on critical tourism studies, destination marketing, tourism advertising and branding.

com/ 9781856178204 offering extra case studies, discussion questions and further reading.

Nigel Morgan, Annette Pritchard, Roger Pride. Скачать (pdf, . 4 Mb).

Destination Brands by Nigel Morgan 9780080969305 (Paperback, 2011) Delivery UK delivery is usually within 7 to 9 working days. Read full description. See details and exclusions. Destination Brands: Creating the Unique Destination Proposition by Nigel Morgan, Annette Pritchard, Roger Pride (Paperback, 2011). Brand new: lowest price.

ISBN 13: 9780750659697. Nigel Morgan; Annette Pritchard; Roger Pride.

Kotler, P. Haider, . amp; Rein, I. (1993). Marketing Places, New York: Free Press.

Destination Branding: Creating the Unique Destination Proposition

Destination Branding: Creating the Unique Destination Proposition. N. H. Morgan, Annette Pritchard, Roger Pride. Introduction (Nigel Morgan, Annette Pritchard & Roger Pride UK) Branding for success (Fiona Gilmore UK) Nation brands (Simon Anholt UK) The politics of branding cities and regions New Zealand (Chri. More).

Morgan, . Pritchard, A. & Pride R. (2010). Destination branding: creating the unique destination proposition. Destination marketing : an integrated marketing communication approach. Articles Morgan, N. (2011). Destination brands: development, challenges & cases (PowerPoint Slides). Retrieved from Singapore Tourism Board. Singapore Gets Personal. Retrieved from World Tourism Organization. Handbook on Tourism Destinations Branding (Excerpt).

by Nigel Morgan, Annette Pritchard, Roger Pride. Founded in 1997, BookFinder

by Nigel Morgan, Annette Pritchard, Roger Pride. ISBN 9781856178204 (978-1-85617-820-4) Softcover, taylor & francis, 2009. Founded in 1997, BookFinder. Coauthors & Alternates.

Destination Branding : Creating the Unique Destination Proposition. by Roger Pride, Annette Pritchard, Nigel Morgan.

In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time. * Includes five completely new chapters authored by brand consultants, destination marketers and academics, including Philip Kotler and Wally Olins.* A more global coverage with new case studies and examples from the US, New Zealand, Australia and Asia. * Considers the web as a channel of place branding/promotion and its effects on the industry
  • wanderpool
On time delivery and it was cleared every things????
  • Amhirishes
There's an old Texan saying " All hat and no cattle". That's how I felt after reading this book. Who is the book written for? If you are an academic, there is too little empirical data. If you are a destination marketing professsional, there is hardly anything you can gain from reading this book. If you are a student, its too shallow. Nearly all chapters start out with a definition of branding by some marketing authority. Very repetitive. Philip Kotler's contribution on chapter 5 is OK, but outdated. Not one of his best. Better to get a book about branding. Chapter 5 does provide some value, as does the case study on Western Australia Chapter 12. Hence the two stars. Jim Kayalar is a Certified Management Consultant with the Institute of Management Consultants USA (IMC-USA) with 20 plus years of experience in a myriad of industries. Jim Kayalar is the managing director and founder of Business Tune Up.
  • Cerana
After Destination Branding was first released it quickly became the branding bible for destination marketers and academics alike. Contributions by some of the world's leading destination branding experts such as Philip Kotler, Simon Anholt and Wally Olins have provided the second edition with some of the best in contemporary thinking on the subject. This edition introduced a number of new case studies that reflect the challenges of branding places in a variety of different market situations and lifecycle stages. I particularly enjoyed the inclusion of Shanghai which is destined to be one of the great destination brands of the 21st century.
Bill Baker - Author of Destination Branding for Small Cities