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Download Football Brands eBook

by S. Bridgewater

Download Football Brands eBook
ISBN:
0230232531
Author:
S. Bridgewater
Category:
Industries
Language:
English
Publisher:
Palgrave Macmillan; 2010 edition (April 29, 2010)
Pages:
194 pages
EPUB book:
1769 kb
FB2 book:
1399 kb
DJVU:
1385 kb
Other formats
rtf doc lrf docx
Rating:
4.5
Votes:
465


The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.