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by Ralf Blomquist,Johan Dahl,Tomas Haeger

Download Customer Relationship Development eBook
ISBN:
0852976828
Author:
Ralf Blomquist,Johan Dahl,Tomas Haeger
Category:
Management & Leadership
Language:
English
Publisher:
Global Professional Publishing (February 2, 2002)
Pages:
168 pages
EPUB book:
1286 kb
FB2 book:
1363 kb
DJVU:
1928 kb
Other formats
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Rating:
4.1
Votes:
554


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Ole-Johan Dahl (12 October 1931 – 29 June 2002) was a Norwegian computer scientist

Ole-Johan Dahl (12 October 1931 – 29 June 2002) was a Norwegian computer scientist. Dahl was a professor of computer science at the University of Oslo and is considered to be one of the fathers of Simula and object-oriented programming along with Kristen Nygaard. Dahl was born in Mandal, Norway. He was the son of Finn Dahl (1898–1962) and Ingrid Othilie Kathinka Pedersen (1905–80). When he was seven, his family moved to Drammen

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Offering different angles to analyze the exchange between the retailer and the consumer, this handbook is a valuable tool for professionals and scholars seeking to upgrade their knowledge, as well as for upper-level students.

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· Based on a practical model that can be put into effect· Requires only a small initial investmentA practical guide to achieving value from customer knowledge and applying it to develop better relationships with customers, better targeting of marketing effort, and increased cross-selling. The book’s importance lies in real experience of achieving success using customer knowledge. With the perceived failure of many large-scale customer relationship management (CRM) initiatives, the principles of CRM have been difficult to achieve in the real world. CRD is aimed at providing a guide for the rapid implementation of customer management techniques to quickly achieve an increase in cross-sale ratios and improved customer satisfaction. Using the processes described, this can be achieved for a relatively small initial investment, an important feature in current economic conditions.The book is based around a model that will progress financial services companies to achieving greater success from their investment in customer knowledge. The model draws on practical experience in the financial services, utilities, and other industries. It is a model that can help companies in the financial services sector (and elsewhere) to quickly improve their usage of customer knowledge and can be achieved in a cost effective and timely manner.