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Download Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy eBook

by Erich Joachimsthaler

Download Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy eBook
ISBN:
1422101657
Author:
Erich Joachimsthaler
Category:
Management & Leadership
Language:
English
Publisher:
Harvard Business Review Press; 1 edition (May 17, 2007)
Pages:
253 pages
EPUB book:
1244 kb
FB2 book:
1623 kb
DJVU:
1309 kb
Other formats
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Rating:
4.4
Votes:
522


Hidden In Plain Site by Erich Joachimsthaler The best investment you can make for your company this year is to get Hidden in Plain Sight. There are a number of books advocating this 'outside in' view on strategy and growth.

Hidden In Plain Site by Erich Joachimsthaler The best investment you can make for your company this year is to get Hidden in Plain Sight. Joachimsthaler will help you understand your customers in a unique way and educate you on a method that will enable you to find and execute your company's next big growth strategy. It is a promise delivered.

Hidden in Plain Sight book. It introduces the demand-first innovation and growth model that will show you how to become an unbiased observer of people’s consumption and usage behaviors. Refining this skill helps companies generate organic growth through new products, services, solutions, and experiences that truly enhance peoples’ lives.

Erich Joachimsthaler-н бичсэн электрон ном- Hidden in Plain Sight . Erich Joachimsthaler is the Founder and Chief Executive Officer of Vivaldi Partners, a strategy and marketing consulting company.

Erich Joachimsthaler-н бичсэн электрон ном- Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy. Энэ номыг Google Play Ном аппыг ашиглан компьютер, андройд, iOS төхөөрөмжөөрөө уншаарай. Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy-г офлайнаар уншихад зориулж татах буюу эсхүл уншиж байхдаа тодруулах, хавчуурга хийх болон тэмдэглэл хөтлөх боломжтой.

This book explains how you can spot these opportunities that are hidden in plain sight. Refining this skill helps companies generate organic growth through new products, services, solutions, and experiences that truly enhance peoples’ lives

An award-winning author of several books and over 100 articles, Dr. Erich Joachimsthaler is a strategy, innovation and branding expert, one of the most sought-after keynote speakers on the topic of marketing, the CEO of Vivaldi, and a visiting professor and lecturer at prestigious universities around the world.

Erich Joachimsthaler, CEO of Vivaldi Partners and author of Hidden in Plain Sight: How to Find and Execute .

Erich Joachimsthaler, CEO of Vivaldi Partners and author of Hidden in Plain Sight: How to Find and Execute Your Company’s Next Big Growth Strategy. ERICH JOACHIMSTHALER: Thank you. JULIE DEVOLL: So, your book describes a common issue that today’s companies are facing, that is, how can we spot opportunities for growth before our competitors do? It seems like a lot of organizations are wondering why didn’t we think of that? So you say that there are opportunities for innovation and growth everywhere, but that most companies are simply blind to them. Can you tell us, where do you see this blind spot coming from?

How to find and execute your company’s next big growth strategy. What’s your company’s growth playbook? (pp. 12–15)

Hidden in plain sight: How to find and execute your company’s next big growth strategy. Boston, MA: Harvard Business School Press. Joachimsthaler, E. (2008). 12–15). American Marketing Association. Joachimsthaler, . & Pfeiffer, M. (2010). Joachimsthaler . Blanchon-Ehrsam . Zinnbauer M. (2019) Hidden in Plain Sight: How to Create Your Company’s Next Big Growth Strategy: 10 Years Later. In: Kompella K. (eds) Marketing Wisdom. Management for Professionals.

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How to Find and Execute Your Company’s Next Big Growth Strategy by Erich Joachimsthaler. Jim and Erich will introduce you to the demand-first innovation and growth model that will show you how to become an unbiased observer of people’s consumption and usage behaviors. Refining this skill helps companies like 1800Flowers. com generate organic growth through new products, services, solutions, and experiences that truly enhance peoples’ lives. Jim McCann Founder and CEO 1800Flowers. Erich Joachimsthaler Founder and Chief Executive Vivaldi Partners.

How to Find and Execute Your Company's Next Big Growth Strategy. by Erich Joachimsthaler. Companies must innovate to grow, but they often forget to look beyond their own brands. Take Sony, for example.

Hidden in Plain Sight : How to Find and Execute Your Company's Next Big Growth Strategy. Its success with consumer innovations like the Walkman blinded it to obvious changes in how, when, and where people wanted their music.

Companies must innovate to grow, but they often forget to look beyond their own brands. Take Sony, for example. Its success with consumer innovations like the Walkman blinded it to obvious changes in how, when, and where people wanted their music. Apple capitalized on those changes in demand with the iPod, providing a new way of listening to music and of managing one’s entire music library.This book explains how you can spot these opportunities that are hidden in plain sight. It introduces the demand-first innovation and growth model that will show you how to become an unbiased observer of people’s consumption and usage behaviors. Refining this skill helps companies generate organic growth through new products, services, solutions, and experiences that truly enhance peoples’ lives. Revealing the innovative processes of such organizations as BMW, Proctor and Gamble, GE Healthcare, and Frito-Lay, Hidden in Plain Sight offers you a new approach to identifying and executing your company’s growth strategy.
  • Monam
Hidden In Plain Site by Erich Joachimsthaler
The best investment you can make for your company this year is to get Hidden in Plain Sight. Joachimsthaler will help you understand your customers in a unique way and educate you on a method that will enable you to find and execute your company's next big growth strategy. It is a promise delivered. Many companies are working on differentiation strategies marked by these typical questions:
* How can we enhance our product?
* How can we get our product on-line with a paypal account?
* How can we get more market share?
If these are the types of questions your sales and marketing teams are spending time on , you may be in big trouble. These are good questions, but in today's market place, they are irrelevant. The questions are from the "inside-out." We were taught that you have to have a value proposition and get exposure to sell a product. Today's consumers are driving the economy. If you don't have an "outside-in" mechanism to observe, study, and explore customer utilization, you won't be able to compete in the near future. The strategy is studying "point of utilization" versus "point of purchase."
Anthropology, sociology, and psychology are being used more and more frequently to help businesses better under stand their customer's needs and wants. Only by studying the macro-environment of your customer will you be able access why they are picking one product over another. This book offers some very thorough case studies with both methodology and results from Frito Lay, BMW, and GE. While these companies have greater access to resources, the methods shared can be applied by start ups and small business. It is not the size of the company; it is the level of listening and observation that creates the strategic breakthroughs. Here is the logic: each individual has 1440 minutes a day. A company's goal is to get access to an individual's minutes. Statistically it has been found that people only spend about 15 minutes a day purchasing. So, what do they do with the reaming 1425 minutes? Your consumers are living their lives when they are not consuming your product. So if you want toincrease wallet-share you have to have intimate knowledge of how each individual spends their "episodes and moments of activities." This is what Joachimsthaler calls "capturing the ecosystem of demand." The more a company understands the macro-environment of each customer, the more able the company to ensure relevance and utilization. Customer satisfaction surveys and traditional marketing techniques still have a function, there just needs to be a balance of intention. Past, present, future focus will enable you to ensure that your company's product or service falls inside of a customer's 1440 minutes a day.
Besides the humbling reminder that our product or service is only a small fraction of our customer's experience, another benefit of Hidden In Plain Sight is an easy to use matrix for deciding the best customer research model. There are four primary intentions with research:
1) To explore - I know I want to innovate, but what is the customer demand landscape?
2) To define--I know the customer demand landscape but where is the opportunity?
3) To enrich--I know where the opportunities lies; how can I leverage these so my product or brand can play a compelling role in customer's lives?
4) To refine--I know I want to innovate; how do I refine or test my innovation to exactly fit into customer's lives?
The most challenging aspect of deploying any of these strategies is that of truly listening to customer's complaints, feedback, and dreams. You have to forget what you produce and listen from the standpoint of being absolutely concerned about the human being. That is why much of this research has to be conducted by a third-party. Our ability to leverage these methods is our ability to detach from our company and our own preferences. Now I am looking forward to reading that book.

Jennifer Sertl
Author - Strategy Leadership & the Soul
President, Agility3R
  • Fordrellador
Erich Joachimsthaler's book Hidden in Plain Sight challenges conventional wisdom on marketing and marketing strategy. There are a number of books advocating this 'outside in' view on strategy and growth.

Joachimsthaler's approach of DIG for Demand-first Integration and Growth Model provides a comprehensive set of tools and methods for defining growth opportunities based on an understanding of the external environment rather than trying to change the world to fit your products and services.

Joachimsthaler provides a full description of the processes and tools including a number of case studies that describe companies that have grown through innovation and an outside in view. These are the strengths of the book.

These strengths are also the books weakness. By talking extensively about companies like BMW, GE, PepsiCo, etc, the book's main messages get bogged down in the text. Many of these cases have not used Joachimsthaler's DIG methodology, so there is little to connect the case to the argument he is advancing. This makes the book drag in some places and confuses Joachimsthaler's argument.

Overall the book is recommended as the combination of tools and methodology provides a valuable resource for companies looking to change their marketing approach and results. Other resources to consider include Chris Zook's "Unstoppable" and Davenport and Harris's "Competing on Analytics."
  • Kipabi
You need look no further than Starbucks or the iPod to understand Erich Joachimsthaler's take on marketing, innovation and corporate growth. He says that identifying customer need is a surefire recipe for being in a blind spot, and not seeing your biggest opportunities for innovation and growth. Instead of focusing on making a tastier cupcake or a faster automobile, he recommends understanding the serial and behavioral episodes that make up people's lives. Then build on that reasoning when you go to the marketplace. Joachimsthaler offers plenty of business stories as evidence to support his assertion that the leaders of thriving, cutting-edge companies try to understand and analyze the structure, pattern and emotional code of consumer behavior in context. Instead of studying needs and wants, market leaders first study behaviors. Progressive organizations understand the ecosystem of products or services, and how they intersect in the context of episodic behavior to help people take care of what matters to them: their daily projects, tasks and activities. Joachimsthaler assembles a compelling case for innovation and growth. He says the consumer paradigm has shifted from pushing for products to longing for peace of mind. getAbstract says that if you think he's right, this book will leave you with plenty to ponder.