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Download Marketing Management in Asia. (Routledge Studies in International Business and the World Economy) eBook

by Stanley Paliwoda,Tim Andrews,Junsong Chen

Download Marketing Management in Asia. (Routledge Studies in International Business and the World Economy) eBook
ISBN:
0415523176
Author:
Stanley Paliwoda,Tim Andrews,Junsong Chen
Category:
Marketing & Sales
Language:
English
Publisher:
Routledge; 1 edition (September 6, 2012)
Pages:
202 pages
EPUB book:
1885 kb
FB2 book:
1686 kb
DJVU:
1595 kb
Other formats
lrf docx mobi azw
Rating:
4.3
Votes:
636


190 pages 37 B/W Illus. Routledge Studies in International Business and the World Economy

190 pages 37 B/W Illus. Routledge Studies in International Business and the World Economy. As this series demonstrates, international business is not just the preserve of the largest companies, but impacts on all aspects of business and economic activity.

Электронная книга "Marketing Management in Asia. Stanley Paliwoda, Tim Andrews, Junsong Chen. Эту книгу можно прочитать в Google Play Книгах на компьютере, а также на устройствах Android и iOS. Выделяйте текст, добавляйте закладки и делайте заметки, скачав книгу "Marketing Management in Asia. для чтения в офлайн-режиме.

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Cite this publication. The chapter discusses sales promotion practices such as coupons that do not work in India and the ones such as experiential promotion events, free samples, festival promotions and trade discounts that are effectively adopted by marketing managers to deal with the market challenges. Do you want to read the rest of this chapter?

Masao Mukoyama is Professor of Retailing at the University of Marketing and Distribution Sciences, Japan. Series: Routledge Studies in International Business and the World Economy (Book 58). Hardcover: 272 pages.

Marketing Management in Asia Дата издания: 1. 0.

Marketing Management in Asia.

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Routledge studies in international business and the world economy. General Note: Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world's largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world's largest economic power.

The globalization of the world has created a need for highly skilled professionals who are able to work in a global environment. Based on an inter-disciplinary approach, this MA programme provides students with a range of skills needed to understand the developments that are taking place in contemporary East Asia. Graduates will be able to pursue careers in both public and private sectors.

Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world’s largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world’s largest economic power. Europe has been able to make productivity gains from trade, fiscal and monetary harmonization to remain globally competitive while Africa, whose nations practice free trade, is largely ignored both in terms of forgiving debt and providing further credit.

Each chapter of this volume details the characteristics of an individual market in Asia and demonstrates the challenges that marketers are likely to face in these environments. Covering not just production or consumption but trade as it is practiced now, this book outlines the new norms, conventions and service performance levels that these markets demand.