David Allen Aaker (born 1938) is an American organizational theorist, consultant and Professor Emeritus at the University of California, Berkeley's Haas School of Business.
David Allen Aaker (born 1938) is an American organizational theorist, consultant and Professor Emeritus at the University of California, Berkeley's Haas School of Business, a specialist in marketing with a focus on brand strategy. He serves as Vice Chairman of Prophet. Aaker received his SB in Management from the MIT Sloan School of Management and then his MA in Statistics and PhD in Business Administration at Stanford University.
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Advertising management. Aaker, David A; Batra, Rajeev; Myers, John . 1933-. Englewood Cliffs, . Books for People with Print Disabilities. Internet Archive Books.
Great book for my college class!!! I bought it because I'm a business major and this book had concepts that are useful for all businesses and markets
Great book for my college class!!! I bought it because I'm a business major and this book had concepts that are useful for all businesses and markets. Great information that will be applicable for a lifetime. Great reference for any marketing or business class.
Excelent for both professionals and students. com User, October 2, 2000. Excelent in the away it introduces you to the world of advertising making it easy for a smart student to learn!!! Its also good for professionals as it shows new ways of "doing bissiness"! I recommend it for anyone with the least interest in marketing.
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Электронная книга "Managing Brand Equity", David A. Aaker. Эту книгу можно прочитать в Google Play Книгах на компьютере, а также на устройствах Android и iOS. Выделяйте текст, добавляйте закладки и делайте заметки, скачав книгу "Managing Brand Equity" для чтения в офлайн-режиме.
Find nearly any book by David A. Get the best deal by comparing prices from over 100,000 booksellers
Find nearly any book by David A. Get the best deal by comparing prices from over 100,000 booksellers. Developing Business Strategies (Wiley Series on Marketing Management). ISBN 9780471602965 (978-0-471-60296-5) Hardcover, Wiley, 1988.
David A. Aaker Berkeley Managing Brand Equity 14 15 1 What Is Brand . Aaker Berkeley Managing Brand Equity 14 15 1 What Is Brand Equity? · A product is something that is made in a factory; a brand is something that is bought by a customer. The solution, creating a brand management team responsible for the marketing program and its coordination with sales and manufacturing, was a key event in the history of branding. THE USE OF SALES PROM OTION It is tempting to milk brand equity by cutting back on brand-building activities, such as advertising, which have little impact upon short-term performance.
Vijay MahajanThe University of Texas at AustinA fascinating, practical, and insightful book that brilliantly examines the "assets" that define brand equity to create, develop, market, and manage brands strategically in the l990s. Aaker presents the critical importance of brands, and intelligent counsel on how to create, nurture, and evaluate them. David A. Aaker is the Vice-Chairman of Prophet, Professor Emeritus of Marketing Strategy at the Haas School of Business, University of California at Berkeley, Advisor to Dentsu, In. and a recognized authority on brands and brand management.