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Download Wise Up to Teens: Insights into Marketing and Advertising to Teenagers eBook

by Peter Zollo

Download Wise Up to Teens: Insights into Marketing and Advertising to Teenagers eBook
ISBN:
1885070209
Author:
Peter Zollo
Category:
Marketing & Sales
Language:
English
Publisher:
New Strategist Pubns Inc; 2nd edition (May 1999)
Pages:
346 pages
EPUB book:
1956 kb
FB2 book:
1940 kb
DJVU:
1651 kb
Other formats
mbr doc mobi rtf
Rating:
4.6
Votes:
604


Books for People with Print Disabilities. Oliver Wendell Holmes Library.

Wise Up to Teens book.

We put forth this question to teens in The TRU Study, asking our national sample not only if they consider family members to be friends, but also which family members are accorded this status. The findings are more good news for parents: on average, respondents consider a total of four family members or relatives to be friends, and 70 percent view at least one parent as a friend. Again, mom ranks number one, with nearly two-thirds of teens (among those who consider any family member a friend) naming her.

Getting Wiser to Teens: More Insights into Marketing to Teenagers. This is an interesting book,which uses real-life examples to demonstrate just what will make a teenager want pull out his/her wallet-and apparently it's a wallet filled with spending cash!

Getting Wiser to Teens: More Insights into Marketing to Teenagers. If you want to know the teen market, read this book.

- Chicago Tribune, April 1, 1996.

Insights into Marketing and Advertising to Teenagers. Marketing, Teenage consumers, Consumer behavior, Advertising, Protected DAISY.

Wise Up to Teens: Insights Into Marketing andAdvertising to Teenagers, 2n. The differential effectiveness of same- versus opposite-sex role models in persuading teenagers to reduce alcohol consumption was investigated.

Wise Up to Teens: Insights Into Marketing andAdvertising to Teenagers, 2nd. Peter Zollo. Advertising Principles and Practice. Based on an actual set of commercials, four 1-min videos were constructed, in which either boys or girls discuss how alcohol adversely affects either boys or girls.

Find out how to get your share of the big-spending and fast-growing teen marketing in this best-selling book. The author, dubbed "the teenage marketing guru" by BusinessWeek, has put his years of experience as a researcher and marketing consultant into this book, which is based on extensive surveys and focus groups with teens around the country. Using real-life examples, Wise Up to Teens shows you what brands teen boys and girls prefer, what words to use in advertising to teens, what media teens recommend you use, how much influence teens have over what their parents buy, how teen boys and girls differ on social issues, the five rules advertisers should follow to appeal to teens, etc.
  • MARK BEN FORD
This is an interesting book,which uses real-life examples to demonstrate just what will make a teenager want pull out his/her wallet--and apparently it's a wallet filled with spending cash! It's interesting to learn just how influential teens are when it comes to the purchases of their parents, too. I'm not even in the marketing industry--but I found the book's insights fascinating. If you're interested in selling to to this huge ($100 billion!) market, or just want to learn more about teens and their attitudes, values,etc. you'll find this book very entertaining as well as informative.
  • Yalone
Zollo does a fabulous job of aquatinting the audience with one of largest consumer groups, the teen. He is gracious enough to present all the data (and there is a lot of it) in a way that is digestible and applicable. As a research director for an advertising firm that develops marketing media specifically for teens, you can be sure that "The End of Marketing As We Know It" will be referenced often.