Download Wise Up to Teens: Insights into Marketing and Advertising to Teenagers eBook
by Peter Zollo
Books for People with Print Disabilities. Oliver Wendell Holmes Library.
Wise Up to Teens book.
We put forth this question to teens in The TRU Study, asking our national sample not only if they consider family members to be friends, but also which family members are accorded this status. The findings are more good news for parents: on average, respondents consider a total of four family members or relatives to be friends, and 70 percent view at least one parent as a friend. Again, mom ranks number one, with nearly two-thirds of teens (among those who consider any family member a friend) naming her.
Getting Wiser to Teens: More Insights into Marketing to Teenagers. This is an interesting book,which uses real-life examples to demonstrate just what will make a teenager want pull out his/her wallet-and apparently it's a wallet filled with spending cash!
Getting Wiser to Teens: More Insights into Marketing to Teenagers. If you want to know the teen market, read this book.
- Chicago Tribune, April 1, 1996.
Insights into Marketing and Advertising to Teenagers. Marketing, Teenage consumers, Consumer behavior, Advertising, Protected DAISY.
Wise Up to Teens: Insights Into Marketing andAdvertising to Teenagers, 2n. The differential effectiveness of same- versus opposite-sex role models in persuading teenagers to reduce alcohol consumption was investigated.
Wise Up to Teens: Insights Into Marketing andAdvertising to Teenagers, 2nd. Peter Zollo. Advertising Principles and Practice. Based on an actual set of commercials, four 1-min videos were constructed, in which either boys or girls discuss how alcohol adversely affects either boys or girls.