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by Dr. Pettitt Stephen,Frances Brassington

Download Essentials of Marketing eBook
ISBN:
0273727648
Author:
Dr. Pettitt Stephen,Frances Brassington
Category:
Marketing & Sales
Language:
English
Publisher:
Pearson Education; 3 edition (December 4, 2012)
Pages:
608 pages
EPUB book:
1638 kb
FB2 book:
1656 kb
DJVU:
1837 kb
Other formats
mobi lrf rtf doc
Rating:
4.5
Votes:
198


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Essentials of marketing. Frances Brassington and Stephen Pettitt Dr. Stephen Pettitt is Deputy Vice-chancellor of the University of Luton. Frances Brassington and Stephen Pettitt. Dr. Lucy Woodliffe, School of Marketing, Bristol Business School, University of the West of England.

Frances Brassington, Dr. Stephen Pettitt. Like Brassington's Principles of Marketing, this 'essentials' text brings together theory and practice. It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response. Written in a lively style with great design, Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course in Marketing

Title: Essentials of Marketing Item Condition: used item in a good condition. Books will be free of page markings.

Frances Brassington is a Senior Lecturer in Retail Management and Marketing at Oxford Brookes University. Country of Publication. Title: Essentials of Marketing Item Condition: used item in a good condition. Brassington and Pettitt's Essentials of Marketing is the indispensable introduction to the subject for all students taking a short or one-semester Marketing module whatever their background.

Brassington and Pettitt's Essentials of Marketing is the indispensable introduction to the subject for all students taking a short or one-semester Marketing module whatever their background

Brassington and Pettitt's Essentials of Marketing is the indispensable introduction to the subject for all students taking a short or one-semester Marketing module whatever their background. Essentials of Marketingalso boasts an unrivalled selection of online learning resources at ww. earsoned. uk/brassington, which includes multiple choice questions that test your learning and help monitor your progress, video interviews with top Marketing Managers, answering your questions on how they use the theories of marketing every day in their professional lives, a full online Glossary explaining the key terms of.

Автор: Frances Brassington Stephen Pettitt Название: Principles of marketing . The book is essential for undergraduate, postgraduate and post-experience students undertaking introductory marketing courses or modules

The book is essential for undergraduate, postgraduate and post-experience students undertaking introductory marketing courses or modules. Its depth also makes it useful as support reading on specialist courses and modules, such as integrated marketing communications.

Like Brassington’s Principles of Marketing, this ‘essentials’ text brings together theory and practice. Written in a lively style with great design, Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course in Marketing. Please note that the product you are purchasing does not include MyMarketingLab.

Find nearly any book by Dr. Get the best deal by comparing prices from over 100,000 booksellers. Operations Management. by Dr. Frances Brassington, Dr. Stephen Pettitt, Sheila Wright. ISBN 9781405893190 (978-1-4058-9319-0) Softcover, Financial Times Prentice Hall, 2007.

Like Principles of Marketing, this essentials text brings together theory and practice. It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response MyLab and Mastering from Pearson improve results for students and educators. Used by over ten million students, they effectively engage learners at every stage.

Essentials of Marketing