almediah.fr
» » The Public Relations Strategic Toolkit: An Essential Guide to Successful Public Relations Practice

Download The Public Relations Strategic Toolkit: An Essential Guide to Successful Public Relations Practice eBook

by Alison Theaker

Download The Public Relations Strategic Toolkit: An Essential Guide to Successful Public Relations Practice eBook
ISBN:
0415676479
Author:
Alison Theaker
Category:
Marketing & Sales
Language:
English
Publisher:
Routledge; 1 edition (September 10, 2012)
Pages:
400 pages
EPUB book:
1337 kb
FB2 book:
1735 kb
DJVU:
1223 kb
Other formats
lit rtf docx lrf
Rating:
4.5
Votes:
622


Alison Theaker has 30 years experience in public relations and taught public relations and integrated . She is the author of bestselling textbooks The Public Relations Handbook (2012) and Effective Media Relations (2005).

Alison Theaker has 30 years experience in public relations and taught public relations and integrated marketing communications in the UK and the USA. She is an elected Fellow of the CIPR and was its first Head of Education and Training. She has addressed conferences in the UK, USA and Australia about the future of the industry, developing teams and improving writing skills. She is now a PR coach for small businesses, running her own consultancy, The Spark, ww. hesparkuk

Public relations is a global business, increasing in scope, scale and influence.

Public relations is a global business, increasing in scope, scale and influence. The landscape is being transformed by the digital revolution, yet professional PR is firmly rooted in strategic principles. With this update, Theaker and Yaxley serve our community of consultants, students and other stakeholders well. Jason MacKenzie, President, Chartered Institute of Public Relations, UK. ‘The Public Relations Strategic Toolkit is a book that student, teacher and practitioner will want to keep close to hand. It's a primer for the public relations industry.

Features include: definitions of key terms contemporary case studies insight from practitioners handy checklists practical activities and assignments Covering the practicalities of using traditional and social media as well as international considerations, ethics, and PR within contexts from politics to charities, this guide gives you all the critical.

Authors: Theaker, Alison, Yaxley, Heather. Public relations strategic toolkit. Alison Theaker has over 30 years' experience in public relations as a practitioner, academic and author. Publisher: Taylor & Francis Ltd. QUICK DESPATCH.

An Essential Guide to Successful Public Relations Practice. by: Alison Theaker; Heather Yaxley. You are leaving VitalSource and being redirected to The Public Relations Strategic Toolkit. Publisher: Routledge. Print ISBN: 9781138678675, 1138678678. eTextbook Return Policy. There are a few important things to keep in mind when returning an eBook you purchased from the VitalSource Store: You have 14 calendar days to return an item from the date you purchased it. You have not viewed or printed, in total, more than twenty percent (20%) of the VitalSource eTextbook.

Описание: The Public Relations Strategic Toolkit presents guidance to. .

Описание: The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical concepts and both original and established methodological approaches. Case studies and interviews are featured to provide real-world context and advice for professional development. Описание: A guide to PR and communications - updated with the social media and brand-reputation tools and techniques.

Relations Strategic Toolkit : An Essential Guide to Successful Public Relations Practice. The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications

The Public Relations Strategic Toolkit : An Essential Guide to Successful Public Relations Practice. by Heather Yaxley and Alison Theaker. The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications.

The Public Relations Strategic Tool. Tell us if something is incorrect. The Public Relations Strategic Toolkit.

The Public Relations. Contemporary public relations practice has developed over the last several decades from the weak. 300 Pages · 2002 · . 3 MB · 791 Downloads ·English. professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. Systems Thinking, : Managing Chaos and Complexity: A Platform for Designing Business Architecture. Cost-Benefit Analysis and Public Policy. 63 MB·3,892 Downloads·New! This volume seeks to facilitate such exposure by drawing together into a convenient collection.

The Public Relations Strategic Toolkit provides a structured approach to understanding public relations and corporate communications. The focus is on professional skills development as well as approaches that are widely recognised as 'best practice'. Original methods are considered alongside well established procedures to ensure the changing requirements of contemporary practice are reflected.

Split into four parts covering the public relations profession, campaign planning, corporate communication and stakeholder engagement, this textbook covers everything involved in the critical practice of public relations in an accessible manner. Features include:

definitions of key terms contemporary case studies insight from practitioners handy checklists practical activities and assignments

Covering the practicalities of using traditional and social media as well as international considerations, ethics, and PR within contexts from politics to charities, this guide gives you all the critical and practical skills you need to introduce you to a career in public relations.