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Download Marketing Mistakes and Successes eBook

by Robert F. Hartley

Download Marketing Mistakes and Successes eBook
ISBN:
0471446386
Author:
Robert F. Hartley
Category:
Marketing & Sales
Language:
English
Publisher:
Wiley; 9 edition (September 8, 2003)
Pages:
360 pages
EPUB book:
1834 kb
FB2 book:
1736 kb
DJVU:
1861 kb
Other formats
doc lrf lrf rtf
Rating:
4.5
Votes:
979


In a lively conversational style, Robert Hartley provides play-by-play analyses of actual decisions and practices that led to major marketing wars, comebacks, crises, and triumphs in top corporations

by. Robert F. Hartley (Author). Find all the books, read about the author, and more. Are you an author? Learn about Author Central. In a lively conversational style, Robert Hartley provides play-by-play analyses of actual decisions and practices that led to major marketing wars, comebacks, crises, and triumphs in top corporations. Hand's-on exercises and debates invite you to immerse yourself in various situations. These real-life war stories are packed with practical tips and learning experiences that can serve you throughout your career.

Marketing mistakes and successes. by. Hartley, Robert . 1927-. Books for People with Print Disabilities. Internet Archive Books. inlibrary; printdisabled; ; americana. Uploaded by loader-DanaB on April 15, 2010. SIMILAR ITEMS (based on metadata). Terms of Service (last updated 12/31/2014). Published by Thriftbooks. com User, 10 years ago. This book is a great read. This is a really great read for any marketer who wants to learn from past mistakes and successes. Very interesting articles about different famous companies. I recommend it even if you're not a student. I love it. com User, 12 years ago. The scenarios are open for interpretation by the reader so it also makes an excellent case studies book. Engaging and helpful.

Robert Hartley, author of the popular Marketing and Management Mistakes and Successes books, brings you face-to-face with major players and the temptations, crises, and torments they experienced. Thought-provoking discussion questions, role-playing exercises, and debates present you with key ethical concerns that may help you avoid similar situations in your own career. Похожие книги: Business Ethics. Business Ethics от 2595. Management Mistakes and Successes. Book DescriptionEven the biggest names in business mak. т 4403

Marketing Mistakes and Successes book.

Marketing Mistakes and Successes book.

Robert Hartley, author of the popular Marketing and Management Mistakes and Successes books, brings you face to face with major players and the temptations, crises, and torments they experienced. Thought provoking discussion questions, role playing exercises, and debates present you with key ethical concerns that may help you avoid similar situations in your own career.

Avoid the most common book marketing blunders made by self-publishing authors. 1. You’re marketing to everyone.

11th ed. p. cm. Includes index. Who would have thought that interest in mistakes would be so enduring? Many of you are past users, a few even for decades.

Arthur Medina Allison Morris This book was set in 10/12 New Caledonia by Aptara®, Inc. and printed and bound by Courier/Westford. The cover was printed by Courier/Westford. This book is printed on acid-fre. how more conten. hile mistakes provide valuable learning insights, we can also learn from successes and find nuggets by comparing the unsuccessful with the successful. With the addition of Google and Starbucks, we have moved Entrepreneurial Adventures up to the front of the book.

Author: Robert F. Hartley ISBN 10: 0471663735

Author: Robert F. Hartley ISBN 10: 0471663735. Used-Very Good: The book will be clean without any major stains or markings, the spine will be in excellent shape with only minor creasing, no pages will be missing and the cover is likely to be very clean. Read full description. See details and exclusions. In 1976, the first Marketing Mistakes Supplemental book was published, and brought a new approach to case studies: student-friendly books, and ones more relevant to career enhancement that existing books, In 1983, Management Mistakes was published.

A behind-the-scenes look at today's biggest marketing mistakes and successes! Gain valuable insights by looking behind-the-scenes at some of today's most notable marketing successes and failures. With the Ninth Edition of this best-selling casebook, you'll learn how to make better decisions, implement strategies, avoid pitfalls, and seize opportunities. In a lively conversational style, Robert Hartley provides play-by-play analyses of actual decisions and practices that led to major marketing wars, comebacks, crises, and triumphs in top corporations. Hands-on exercises and debates invite immersion in their various situations. These real-life war stories are packed with practical tips and learning experiences that can serve you throughout your career. With the rest updated and revised, this Ninth Edition adds these eight new cases: * PC Wars: Dell Computer vs. Gateway et al. * Harley-Davidson: At Last * Scott Paper, Sunbeam, and Al Dunlap * The Grea t Firestone/Ford Explorer Tire Disaster * McDonald's--A Titan Falters * Snapple: A Sorry Acquisition * MetLife--Deceptive Sales Tactics * Newell Rubbermaid--Losing the Battle to Win Shelf Space In the words of the philosopher, George Santayana, "Those who ignore history are doomed to repeat it." This guide may help you avoid mistakes similar to those already made by corporate giants.
  • Cktiell
This is a great book, however, author's use of "difficult" language makes it a hard reading for students. The point of this book should entirely be to emphasize on facts, rather than to showcase author's verbal capabilities.
  • Kashicage
I did not think this book was that useful in that it does not reach any techniques but rather it allows you to glean ideas from mistakes that companies have made. It presents different cases from the real world but coming from a background of no marketing experience, I did not find this technique all that useful.