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by Robert Durö,Bjorn Sandström

Download The Basic Principles of Marketing Warfare eBook
ISBN:
0471915459
Author:
Robert Durö,Bjorn Sandström
Category:
Marketing & Sales
Language:
English
Publisher:
Wiley; 1 edition (November 30, 1987)
Pages:
176 pages
EPUB book:
1718 kb
FB2 book:
1153 kb
DJVU:
1516 kb
Other formats
mobi lrf lrf doc
Rating:
4.9
Votes:
721


Provides managers with a basic knowledge of how to understand the strategies of their business competitors, and how to formulate and execute successful marketing strategies against them.

Provides managers with a basic knowledge of how to understand the strategies of their business competitors, and how to formulate and execute successful marketing strategies against them. The authors argue that many companies fail to cope with increased competition because they lack a systematic strategy.

Robert Duro, Bjorn Sandstrom. This provocative book aims to provide managers with a basic knowledge of how to understand, formulate and execute successful strategies against strategically thinking competitors

Robert Duro, Bjorn Sandstrom. This provocative book aims to provide managers with a basic knowledge of how to understand, formulate and execute successful strategies against strategically thinking competitors. Basing their arguments on classical military thought, the authors contend that companies need to gain a psychological advantage over competitors to be successful.

Start by marking The Basic Principles of Marketing Warfare as Want to Read .

Start by marking The Basic Principles of Marketing Warfare as Want to Read: Want to Read savin. ant to Read. Contains analyses of 30 international cases of business competition.

The Basic Principles of Marketing Warfare. Book Binding:Hardback. Book Condition:VERYGOOD. Each month we recycle over . million books, saving over 12,500 tonnes of books a year from going straight into landfill sites. See all. About this item. Postage, Returns & Payments. Best-selling in Non-Fiction. The Secret by Rhonda Byrne (Hardback, 2006).

Robert Duro and Bjorn Sandstrom, The Basic Principles of Marketing Warfare (Chichester, John Wiley, 1987). Authors and Affiliations.

Robert W. Palmatier is Professor of Marketing, and he holds the John C. .The first principles-based approach to understanding marketing issues helps me understand why each analytic technique is valuable. Narver Chair of Business Administration at the University of Washington’s Foster School of Business. I highly recommend this book to instructors and anyone looking for an in-depth understanding of modern approaches to marketing strategy. 6 people found this helpful.

Durö, Robert and Sandström, Björn. The basic principles of Marketing Warfare. Chichester: John Wiley & Sons. Be Prepared: The Future looks a lot less Uncertain with the right Early Warning System. Herman, Mark, Frost, Mark and Kurz, Robert. Wargaming for leaders: Strategic decision making from the battlefield to the boardroom. New York: McGraw Hill. Marketing warfare in the 1980s. Marketing: critical perspectives on business and management.

Principles of Marketing, 17e (Kotler/Armstrong). Chapter 2 Company and Marketing Strategy. Ingredient Branding: Making the Invisible Visible.

Principles of Marketing. 126 Pages·2003·424 KB·3,691 Downloads. Principles of Marketing, 17e (Kotler/Armstrong). 34 MB·863 Downloads·New! case studies to demonstrate the viability of this marketing innovation. The new concepts and principles.

Marketing warfare strategies represent a type of strategy, used in commerce and marketing, that tries to draw parallels between business and warfare, and then applies the principles of military strategy to business situations, with competing firms c.

marketing is the notion of perceived value ● Perceived value is how valuable someone thinks a product or service is; this type of value exists only in the person’s mind ● This is different from real value.

marketing is the notion of perceived value ● Perceived value is how valuable someone thinks a product or service is; this type of value exists only in the person’s mind ● This is different from real value, which is the cost of providing the product or service ● Marketing refers to a set of tactics used to increase the perceived value o. customer views the item to b. his is the item’s utility ● An item;s utility is not always practical, and it can often be quite superficial ● Target market the group of people most likely to value their products ● Once a company determines its target market, it can focus all of its marketing efforts on that particular group of people

Provides managers with a basic knowledge of how to understand the strategies of their business competitors, and how to formulate and execute successful marketing strategies against them. The authors argue that many companies fail to cope with increased competition because they lack a systematic strategy. Basing their arguments on classic military thought, Duro and Sandstrom show how companies need to gain a psychological advantage over their competitors in order to succeed against them. Contains analyses of 30 international cases of business competition.