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Download Manage Your Reputation: How to Plan Public Relations to Build and Protect the Organization's Most Powerful Asset eBook

by Roger Hayward

Download Manage Your Reputation: How to Plan Public Relations to Build and Protect the Organization's Most Powerful Asset eBook
ISBN:
0749437944
Author:
Roger Hayward
Category:
Marketing & Sales
Language:
English
Publisher:
Kogan Page Business Books; 2nd edition (October 2002)
Pages:
276 pages
EPUB book:
1746 kb
FB2 book:
1635 kb
DJVU:
1847 kb
Other formats
rtf lit txt docx
Rating:
4.8
Votes:
615


Manage Your Reputation book. Most companies now believe that reputation impacts the bottom line

Manage Your Reputation book. Most companies now believe that reputation impacts the bottom line. Written by one of Europe's most senior and experienced practit Reputation management has become a key issue for all business people.

The more successful the company the more time they spent: the CEO is really the senior PR officer. do not want to hear 74 Learn how to get true responses. 76. Corporate public relations 173 Reputation and investor. 176. Appointing a public relations adviser 183 Project. 185. Issues and crisis planning. 203. development 207 The nature of issues 208 Identifying.

book by Roger Haywood.

10 Issues and crisis planning: use issues management to build your reputation insurance Plan to protect your reputation 233; Framework for . effective public relations structure Appendix 2: Useful organizations Index.

10 Issues and crisis planning: use issues management to build your reputation insurance Plan to protect your reputation 233; Framework for issues management 234; The platform for relationship development 237; The nature of issues 238; Identifying possible issues 242; Processes for the audit 243; Create advantage from the opportunities 246; Identifying potential opportunities 247; Preparing for possible crises 248; Establishing a crisis management.

com's Roger Haywood Author Page. Manage Your Reputation: How to Plan Public Relations to Build and Protect the Organization's Most Powerful Asset.

Managing your reputation: How to plan public relations to build and protect the organization's most powerful asset (2nd e. Holzinger, . Wolff, U. (2009), Im Namen der Öffentlichkeit - Litigation-PR als strategisches Instrument bei juristischen, Wiesbaden (first German book on Litigation PR). Maltin, T. (2018). The role of litigation PR both inside and outside the courtroom. Reber, B. Gower, . & Robinson, J. A. (2006). The Internet and litigation public relations.

Haywood, Manage Your Reputation: How to Plan Public Relations to Build & Protect the Organization´s Most Powerful Asset. London: Kogan Page Publishers (2002). New Strategies for Reputation Management: Gaining Control of Issues, Crises & Corporate Social Responsibility. Griffin, New Strategies for Reputation Management: Gaining Control of Issues, Crises & Corporate Social Responsibility. London: Kogan Page Publishers (2008). The Trust Prescription for Healthcare: Building Your Reputation with Consumers. D. Shore, The Trust Prescription for Healthcare: Building Your Reputation with Consumers.

Reputation management is about managing public perception of an organization or individual. Managing your reputation: How to plan public relations to build and protect the organization’s most powerful asset (2nd e. It is about attitude toward the individual and not knowledge itself. An essential aspect of reputation management is influencing attitude about the individual and corporation, which can encourage positive activation to the benefit of the organization (Haywood, 2002). Litigation PR and Media Coverage.

* Reputation management has become a key issue for all business people.* First edition, published by McGraw-Hill as Managing your Reputation sold over 10,000 copies.* This new edition is packed with new case studies from around the world.* Most companies now believe that reputation impacts the bottom line.* Written by one of Europe's most senior and experienced practitioners.Reputation has a major impact on business performance. Management's remuneration, directors' fees, ethical issues, environmental accountability, employee relations, investor relations, customer care and fiduciary responsibility, all are now under the media spotlight. All organizations, whether in the public or private sector, must not only behave impeccably but also manage their public relations with intelligence and integrity if they are to safeguard their reputation. Here is clear, actionable guidance on how to plan and implement effective public relations programs. Bristling with real-life case studies and candid comment from top executives around the world, you'll find hands-on, practical advice on how to: avoid PR disasters, set PR objectives, win favorable media coverage, control costs, measure results, and recruit the right public relations people.