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Download Valuespace: Winning the Battle for Market Leadership Lessons from the World's Most Admired Companies eBook

by Jagdish N. Sheth,Banwari Mittal

Download Valuespace: Winning the Battle for Market Leadership Lessons from the World's Most Admired Companies eBook
ISBN:
0071382690
Author:
Jagdish N. Sheth,Banwari Mittal
Category:
Marketing & Sales
Publisher:
McGraw-Hill (May 2001)
EPUB book:
1926 kb
FB2 book:
1653 kb
DJVU:
1150 kb
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Rating:
4.6
Votes:
307


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In the tradition of the bestselling The Discipline of Market Leaders, business professors and consultants Banwari Mittal and Jagdish N. Sheth describe a dynamic new value-based approach to achieving market dominance they call ValueSpace-the space that great companies create to deliver their customers the greatest value.

teaches undergraduate and MBA courses in marketing management, consumer behavior, services marketing, and marketing strategy at Northern Kentucky University. Dr. Mittal frequently consults with Fortune 500 companies.

Banwari Mittal and Jagdish. This text describes a value-based approach to achieving market dominance called ValueSpace. More by Jagdish N. Sheth. The Accidental Scholar. Jagdish N. Sheth, John Yow.

Finding books BookSee BookSee - Download books for free. Valuespace: Winning the Battle for Market Leadership Lessons from the World's Most Admired Companies. Banwari Mittal, Jagdish N.

Value Space: Winning the Battle for Market Leadership

Value Space: Winning the Battle for Market Leadership. In the tradition of the bestselling "The Discipline of Market Leaders, business professors and consultants Banwari Mittal and Jagdish N.

In ValueSpace, Mittal and Sheth examine a cross-section of corporations listed on most-admired lists-Fortune magazine’s Global Most Admired Companies . That is what it takes to win the battle for market leadership.

In ValueSpace, Mittal and Sheth examine a cross-section of corporations listed on most-admired lists-Fortune magazine’s Global Most Admired Companies or America’s Most Admired Companies (American Express, AutoNation, Caterpillar, Hilton Hotels, Sysco, 3M, Xerox, UPS, and PPG). Rosenbluth International and Fossil were not on the Fortune list, but the authors felt their reputations warranted inclusion. Praise of the companies often goes a little overboard, but Mittal and Sheth’s descriptions are packed with examples to back up their claims.

Banwari ('Ban') Mittal holds a P.

Professor Sheth has worked for numerous industries and companies in the United States, Europe, and Asia, both as an Advisor and as a Seminar Leader. His clients include AT&T, BellSouth, Comstream, Cox Communications, Ford, Motorola, Nortel, 3M, Whirlpool, and many more. He has offered more than 6,000 presentations in at least 20 countries. Banwari ('Ban') Mittal holds a P. in marketing from the University of Pittsburgh, with specialization in consumer choice process.