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Download Harry Potter: The Story of a Global Business Phenomenon eBook

by S. Gunelius

Download Harry Potter: The Story of a Global Business Phenomenon eBook
ISBN:
023020323X
Author:
S. Gunelius
Category:
Marketing & Sales
Language:
English
Publisher:
Palgrave Macmillan; 2008 edition (June 3, 2008)
Pages:
194 pages
EPUB book:
1796 kb
FB2 book:
1106 kb
DJVU:
1435 kb
Other formats
azw txt doc lrf
Rating:
4.8
Votes:
542


Gunelius' book demystifies the success of the Harry Potter series. While others have called the phenomenon 'magical,' this book proves that it was really the result of a carefully crafted strategy ­ a strategy that any business can replicate and profit from

Gunelius' book demystifies the success of the Harry Potter series. While others have called the phenomenon 'magical,' this book proves that it was really the result of a carefully crafted strategy ­ a strategy that any business can replicate and profit from. Unless you'd rather not be the Harry Potter of your industry read and learn!' - Drew McLellan, author of 'The Marketing Minute' blog and Top Dog at McLellan Marketing Group. Susan Gunelius recounts in rich detail the real life story behind the marketing and branding of a story book phenomenon.

The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been.

The Harry Potter books are some of the bestselling books of all time. The Harry Potter books are some of the bestselling books of all time. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been and is the perfect case study for a The Harry Potter books are some of the bestselling books of all time. Delving into price wars,?box office revenue, and brand values, amongst other things,?this is the story of the most incredible brand success there has ever been and is the perfect case study for academics, professionals and students alike. com/?book 023020323X. Downloading a book is an easy 3-step process to computers, tablets, and phones.

Harry Potter: The Story of a Global Business Phenomenon by Susan Gunelius. The Unofficial Harry Potter Vocabulary Builder: Learn the 3,000 Hardest Words from All Seven Books and Enjoy the Series More by Sayre Van Young. Harry Potter Sermons: Biblical Truths Illustrated By The Harry Potter Series by Rev. John Zingaro.

Harry Potter Elektronische Ressource The story of a global business phenomenon. Gunelius, Susan Verfasser (DE-588)136464963. Publication, Distribution, et. Basingstoke.

The Harry Potter books are the biggest sellers of all time, making . Rowling the highest earning author in literary history. Rowling, Bloomsbury, and Scholastic has created a publishing legend, and an iconic brand.

The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been.
  • Xor
What a marketeer Susan is ~ this book is awesome and written with great clarity from start to finish. A 'must' read for all authors who need to understand global brand marketing.
  • Ger
First, I like the book and it's a good addition to the HP knowledge base.

But, boy or boy is it repetitious. I'm sure it could have been reduced by around 60 pages and not suffered the loss. If I read a single time that "Harry Potter was successful because it was 'a good book'", I think I could have thrown the book into the shredder.

It does seem an awkwardly structured book, so that you find yourself reading basically the same information just presented from a different angle of the overall theme.

Then there are the really irritating obvious examples:

'Amazon held an online contest to find the "Harryest" town in America' (p77)
'Amazon held a contest to find the "Harryest" town in the United States' (p102)

and even worse, on opposite pages!

'...a bold strategy for Amazon who chose not to generate revenue directly from Harry Potter book sales (p76)
'Amazon...chose to forego generating a large profit (if any) on Harry Potter...' (p76)

Repetition is a well-tried learning tool, but honestly, key ideas were repeated so often in so many different context that I found it actually very confusing and caused massive deja-vu-itis...
  • Nirn
From J.K. Rowling's clear concept for her Harry Potter series to her eventual sales figures, the success of her UK publisher Bloomsbury and US publisher Scholastic in producing, promoting and marketing the books combined with Warner Bros' corresponding movies, the concept of brand is the biggest phenomenon underlying the most outstanding publishing story in the world to date. Susan Gunelius has done a superior job telling the story.
  • Beardana
Absolutely, very well thought out and detailed book concerning why "pottermainia" happened. Good product, emotional involvement, WOM and online buzz marketing, tease/ perceptual marketing and both brand consistency and restraint.