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Download Working the Crowd: Social Media Marketing for Business eBook

by Eileen Brown

Download Working the Crowd: Social Media Marketing for Business eBook
ISBN:
190612471X
Author:
Eileen Brown
Category:
Marketing & Sales
Language:
English
Publisher:
British Informatics Society Ltd (November 14, 2010)
Pages:
178 pages
EPUB book:
1172 kb
FB2 book:
1864 kb
DJVU:
1868 kb
Other formats
azw rtf docx mobi
Rating:
4.1
Votes:
952


Eileen tackles the world of Social Media head-on and whether you consider yourself new to the subject or have been using it for a while, you will find this book interesting, educational and easy to read. Working the Crowd' is also a great reference book and we often find ourselves dipping back in for tips and solutions.

Working the Crowd book. Blogs, microblogs, social networking and social news sites have become the new tools for effective marketing and sales. This book is an excellent resource for anyone planning a social media strategy or individual campaign.

Working the Crowd: Social media marketing for business.

Blogs, microblogs, social networking and social news sites have become the new tools for effective marketing and sales.

Publisher: British Informatics Society Limited. Release Date: May 2012.

Blogs, social networking and social news sites have become the new tools for effective marketing and sales

Blogs, social networking and social news sites have become the new tools for effective marketing and sales. This book is an excellent resource for anyone planning a social media strategy or campaign. It includes: sites and blogs for networking; social media brands and reputation; legal issues.

Eileen Brown - Eileen Brown is a social business consultant who has been working with collaborative technologies for 20 years. Eileen creates the soci. Eileen Brown is an independent consultant who works for Amastra. Her opinions are her own. She worked at Microsoft from 2001 to 2009.

The author Eileen Brown is a social media consultant who helps companies with their social media strategy. She believes that social media is changing the way in which you find information and will fundamentally change the way you interact online. She discusses management and offers advice on creating an effective crisis management plan. A very useful book well worth reading before the crisis arrives.

Blogs, social networking and social news sites have become the new tools for effective marketing and sales.

Engaging with social media such as Facebook, YouTube, and Twitter is now a key part of global business communications. Blogs, microblogs, social networking and social news sites have become the new tools for effective marketing and sales. This book is an excellent resource for anyone planning a social media strategy or individual campaign. It includes: specific sites for various types of networking and engagement; blogs and microblogs; online presence and creating a social media brand; brand perception and reputation; legal issues; connecting to a global audience; job recruitment via social media; how different age groups interact online; viral marketing; creating brand advocates and how they can broadcast the message; future predictions.
  • JoJoshura
Having known Eileen from twitter, I was quite pleased with this book. She starts with basic concepts of how to approach Social Media and moves onward toward what you can do to most effectively leverage it.

Great for the novice and intermediate working with Social Media as part of their work and even personal life.
  • Doath
Eileen completely rounds out and defines the personal and virutal world of socializing for business in the era of social media marketing. I had a hard time putting down this book unless it was to jot down some notes and action items. Worth the read, more than once.
  • Zyangup
I chose to read the book, "Working the Crowd: Social Media Marketing for Business", written by Eileen Brown. I chose this particular book because it wasn't a massive book like most of the other "social media" books in Barnes and Nobles and it appeared to be the second edition so it had been updated and included social media sites such as Google+. This book not only touches on all of the big social media giants such as Facebook, and Twitter; it also goes into depth on blogs, micro blogs and even social news sites (which I had never even heard of before). I wanted to find a book that wasn't simply the big giants but dealt with some of the things we haven't covered yet in class. The book was written in a simple format so it was fairly easy to follow and understand. The book did not just touch on the subjects; it was actually broken down for the reader in bullet points to summarize what I had just read. It gave specific examples on topics such as Farmville and Starbucks. One of the main things I could gather from what I read was that the social media you use, the networks that you intend to establish all depend on the goals of your business and where you want to be as a firm. This makes perfect sense to me because we as a class are involved with helping out a business gain a little notoriety through social media. When I think back to what my group has done so far I feel we have made some valuable mistakes. We never once sat down and really looked at where we were at now and where we wanted to be at the end of the semester. We simply set up sites such as Facebook, Foursquare, Twitter, and Google Ad words but we really had no direction. This book made it clear to me that we as a team need to go back to the drawing board and simply come up with a distinct and direct social media campaign. Everyone always thinks that a Facebook is the easiest way to get your social media across, Eileen begs to differ and says that it is one of the most challenging ways to gain a better social media presence, you really have to target your market and direct all of your social media efforts to that market; if not you are simply making these accounts and sites simply for yourself to read. If you are looking for a book that puts social media in simple terms and then gradually adds on material than this is the book for you. Great read in my opinion.
  • Kupidon
If you're considering purchasing this book, here's a helpful, one-question quiz to let you know if you'll get much out of it--"Do you know what 'RT' stands for in the context of Twitter?" If so, I don't recommend you invest your time with this read. I'm not suggesting that you won't get anything out of it, but the information learned will be more of the "fill in the gaps" sort, where you see mentioned a web service you hadn't tried yet or a couple names of important people you weren't aware of. There will be little to no meaningful knowledge offered however.

If you did not know the question to the quiz and feel intimidated by social media, especially by how it pertains to your business or career, then this book may give you enough introductory information to help you feel more comfortable about diving in. But to suggest that anyone is going to learn how to leverage social media to "work the crowd" from reading this book is misleading in my opinion.
  • Xinetan
In the 21st Century the marketing and sales model has changed. From telling customers what you think they want to know (and attempting to influence them at the same time); to a brave new world of listening and engaging with them

This brave new world is Social Media.

If you have a brand (be it personal or corporate), then you need to make a decision on how you will engage in the Social Media environment. That decision may be that you won't (very unlikely); but you should still make the decision.

So, get Eileen's book, read chapters 1 and 2 and think hard. If you don't get it, then read them again!! Until you "get it" the rest of the book's message will pass you by, but once you do, then this book will enable you to consider the right options and make much better decisions than you could have done before.

Anyone in a large organization working in or responsible for Sales and Marketing should buy this book, and get their plan sorted. The competition probably already has...
  • Keramar
Eileen, absolutely captured how businesses need to use social media to work with their customers. It also helps the average person use social media to advance their careers, their circle of experts and clients. I have personally found this book helpful in using social media to expand the business I work for. It gives practical guidelines to employees and yourself in using social media with interacting with your customers. It gives clear examples of what has worked for businesses and what has not worked for businesses.
Unlike many books this book is dedicated to businesses using social media. This book will help anyone break into social media and use the suggestions to wisely interact with their customers.
  • Thetalune
After recently reading 'Working the Crowd: Social Media Marketing' by Eileen Brown, I found the book both totally engaging along with being very 'readable' as being totally novice on the subject of social media was an inportant factor for me. The book completely expained things in a very understandable way. As a result, I feel that 'Working The Crowd' has been an essential part of my understanding of the difficult subject in a way that is both more understanding and less daunting. Fantastic book.