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Download Social Media Metrics Secrets eBook

by John Lovett

Download Social Media Metrics Secrets eBook
ISBN:
0470936274
Author:
John Lovett
Category:
Processes & Infrastructure
Language:
English
Publisher:
Wiley; 1 edition (August 9, 2011)
Pages:
384 pages
EPUB book:
1568 kb
FB2 book:
1319 kb
DJVU:
1137 kb
Other formats
azw doc lit doc
Rating:
4.5
Votes:
169


Summary: Social Media Metrics Secrets gives a solid background on what are relevent metrics to be tracking for your social media campaigns. John Lovett takes traditional marketing metrics and applies them to the world of social media.

Summary: Social Media Metrics Secrets gives a solid background on what are relevent metrics to be tracking for your social media campaigns. An understanding of metric driven business management (business point of view vs. social media view) will make the book more valuable to the reader. As Jack Welsh said, "if you cannot measure, you cannot improve it".

Электронная книга "Social Media Metrics Secrets", John Lovett

Электронная книга "Social Media Metrics Secrets", John Lovett. Эту книгу можно прочитать в Google Play Книгах на компьютере, а также на устройствах Android и iOS. Выделяйте текст, добавляйте закладки и делайте заметки, скачав книгу "Social Media Metrics Secrets" для чтения в офлайн-режиме.

Social Media Metrics Secrets book.

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Books related to Social Media Metrics Secrets.

Expert John Lovett taps into his years of training and experience to reveal tips, tricks, and advice on how to analyze and measure the effects of social media and gauge the success of your initiatives. He uses mini case studies to demonstrate how to manage social operations with process and technology by applying key performance indicators, and assessing the business value of social media. Books related to Social Media Metrics Secrets.

What are social media metrics? And why are they important to track? As a social media professional .

What are social media metrics? And why are they important to track? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. Reporting periods are also variable, usually lasting a week, a month, or a quarter.

John's book on how Social Media Metrics work and how business has to learn to handle big data. John Lovett is an analytics genius. Microsoft Virtualization Secrets-Free Sample Chapter" Unbeatable advice and expert tips for evaluating, designing, and deploying virtualization solutions. What others are saying. Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships by Katie Delahaye Paine. What are the best social media books? Best-selling social media author & professor Neal Schaffer provides you an always updated list of social media books!

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Invaluable advice on analyzing and measuring the effects ofsocial media

Do you wish you could sit down with an expert to figure outwhether or not your social media initiatives are working? WithSocial Media Metrics Secrets, you can! Expert John Lovett taps intohis years of training and experience to reveal tips, tricks, andadvice on how to analyze and measure the effects of social mediaand gauge the success of your initiatives. He uses mini casestudies to demonstrate how to manage social operations with processand technology by applying key performance indicators, andassessing the business value of social media.

Highlights how social media can impact all aspects of yourbusiness and transform the way you quantify successful interactionswith customersShares innovative techniques for managing the massive volume ofsocial analytics data by putting data to work in ways thatcontribute to your organizational goalsDetails techniques for adopting a Social Analytics Frameworkfor understanding evolving consumer behavior necessary to competein a socially networked future

Written in a conversational tone, Social Media MetricsSecrets goes behind the scenes to present you with unbeatableadvice and unparalleled insight into social media metrics.

  • mIni-Like
I just finished reading Social Media Metrics Secrets, and it's obvious that John Lovett really knows the subject matter. And he 'warns' the reader that if you are new to social media, his book may be a daunting indoctrination. I thought I was beyond that with 4 years of experience with Google Analytics, SEO, PPC and even have a Facebook Page, Twitter account and LinkedIn profile. However, I found the book way too 'professorial' with insufficient examples to help me through the long chapters of mostly text. IMO this book would make an awesome textbook for a college course where the teacher could assign case studies that the class could then discuss.

The book seems to me to be directly aimed at people working in a Fortune 1000 firm (or even better Fortune 100) where they "know about" social media and probably even have some campaigns/projects in process who want to learn how to create a sustainable long term strategy for social media. One where upper management will continue to fund the efforts because they see results (and not just more immediate customers). If you are in this category, this book is probably a 5-star.

But if you are interested in the here-and-now a bit more, I don't think this is the ideal book. The author suggests a book to read before his if you are new to social media, but it was published in 2010 which is an eternity ago in the web world. So I'm still looking for a Social Media Analytics book for the "rest of us" :-)
  • Steelraven
This book is a trial to explicate the social media diffusion, applying some measures for having a mathematical way to calculate their real utility.
The author analyzes the more important characteristics of the marketing on-line and provides us an objective valutations. This book in fact gives us a rich source of informations of uderstanding the importance of those flows, but it stops his action when the mathematics role is too relevant.
The opinion of the author is that the creativity can't be measured exactly.
  • Dammy
Excellent. I thank you for the relevant product and certainly will be buying other books from Amazon.
  • Kitaxe
Summary:
Social Media Metrics Secrets gives a solid background on what are relevent metrics to be tracking for your social media campaigns. John Lovett takes traditional marketing metrics and applies them to the world of social media. An understanding of metric driven business management (business point of view vs. social media view) will make the book more valuable to the reader. As Jack Welsh said, "if you cannot measure, you cannot improve it".

The book has three parts:
1: Addressing the ocial data dilemma
Chapter 1: Going Pro with Social Media
Chapter 2: Riding the social data wave: churning data into information
Chapter 3: Activating your socially connected business
2: Managing social media with analytics
Chapter 4: Embracing social analytics
Chapter 5: Using the social analytics framework
Chapter 6: Deploying a process of continuous optimization
3: Finding the big social media payoff
Chapter 7: Tracking the elusive ROI in social media
Chpater 8: Taking the Corporate plunge
Chapter 9: Planning for a socially networked future

Social media is a complex and messy world. But, it can be very helpful to a business but you must impose a solid framework of how you will use social media. It is very easy to get sucked into buzz generating thinking it is helping your bottom-line....which is rarely true. You need to understand what factors you can measure, how to combine them into useful analytical information. Otherwise, you could spend a lot of money for little return or even damage your brand unknowingly.

This is book is a good introduction from the business perspective why and how social media is useful to a business with a clear list of actionable items to work from as you move forward.
  • Nilarius
If Katie Paine and Olivier Blanchard are the experts on social media measurement today, John Lovett is the guru of where metrics are going. Now we're into the heavy lifting. Lovett, a former analyst at Forrester Research in the Owyang and Li days, has penned the thinking man's guide to social media metrics. This is some deep stuff, but need-to-know for serious social media marketers. By now we know that info on social media is not static, and this book satisfies the need to stay ahead of the curve. I do think you need a basic understanding of strategy and measurement before you get here. This is a thought leadership book. Where is ROI going and what is its potential? This book will answer that. It enriched my understanding of the power of measurement to turbocharge every business operation. The best takeaway for me was the info on Big Data. Some fun stuff.
  • Hamrl
The author is a gifted writer, making what is usually a boring topic into entertaining reading. Many, if not most, recently published (12/11) social media books are poorly written, aiming for a quick buck or fame; instead, this is a well thought out book written for any serious social media marketer.

If there's one type of web books I think is boring and usually full of bs, it's analytics. So, I read mostly this author's thoughts and commentaries, which constitute about half of the book. Perceptive marketing writing; one doesn't even need to be interested in metrics to gain social media marketing knowledge.

The book is written for large firms with social media marketing teams. Yet, I believe any serious social media practitioner should read this, regardless of the size of his social media budget, because the campaign steps do act as guidelines for any social media promotions.

Great social media marketing book, for its valuable insights.