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Download Competing In a Service Economy eBook

by Michael D. Johnson

Download Competing In a Service Economy eBook
ISBN:
0470448210
Author:
Michael D. Johnson
Category:
Processes & Infrastructure
Language:
English
Publisher:
John Wiley & Sons; 1 edition (May 23, 2003)
Pages:
212 pages
EPUB book:
1668 kb
FB2 book:
1778 kb
DJVU:
1612 kb
Other formats
rtf doc lrf docx
Rating:
4.2
Votes:
113


Competing in a Service Economy is a hands-on guide tocreating services, with illustrative examples from . Johnson and Gustafsson are the authors of UMBS best-selling book Improving Customer Satisfaction, Loyalty, and Profit, from Jossey-Bass.

Competing in a Service Economy is a hands-on guide tocreating services, with illustrative examples from anies including Disney.

Competing in a Service Economy book.

Электронная книга "Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation", Matthew D. Johnson, Anders Gustafsson

Электронная книга "Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation", Matthew D. Johnson, Anders Gustafsson. Эту книгу можно прочитать в Google Play Книгах на компьютере, а также на устройствах Android и iOS. Выделяйте текст, добавляйте закладки и делайте заметки, скачав книгу "Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation" для чтения в офлайн-режиме.

This practical resource for executives, general managers, and managers in marketing, operations, and human resources reveals how to gain a competitive advantage by creating and implementing a strategic plan that will ultimately improve their organization's services.

Competing in a Service Economy provides the building blocks organizations need to structure their new service . Michael D. Johnson is the D. Maynard Phelps Professor of Business Administration and professor of marketing at the University of Michigan Business School.

Competing in a Service Economy provides the building blocks organizations need to structure their new service development activities. This innovative strategy helps companies compete effectively in service development through three parallel processes: service maintenance, improving service performance, and service innovation. He has been instrumental in the development of national satisfaction indices around the world.

Service-relevant resources, processes, and systems are assigned for service delivery during a specific period in time. Anders Gustofsson and Michael D. Johnson, Competing in a Service Economy (SanFrancisco: Josey-Bass, 2003), . If the service consumer does not request and consume the service during this period, the related resources may go unused. Athens University of Economics and Business: Introduction to Services Marketing.

Competing in a Service Economy : How to Create a Competitive Advantage Through Service Development and Innovation. By (author) Matthew D. Johnson, By (author) Anders Gustafsson.

Competing in a Service Economy

Competing in a Service Economy. Johnson, Anders Gus. Competing in a Service Economy Close. Are you sure you want to remove Competing in a Service Economy from your list? Competing in a Service Economy. How to Create a Competitive Advantage Through Service Development and Innovation. by Michael D. Published May 16, 2003 by Jossey-Bass.

Competing in a Service Economy is a hands-on guide tocreating services, with illustrative examples from service-orientedcompanies including Disney, Ericsson, IKEA, National Association ofConvenience Stores, Ritz Carlton, Scandinavian Airline Systems,Sterling Pulp Chemicals, and Telia Mobile. This practical resourcefor executives, general managers, and managers in marketing,operations, and human resources reveals how to gain a competitiveadvantage by creating and implementing a strategic plan that willultimately improve their organization's services. Written by theauthors of the best-selling book Improving CustomerSatisfaction, Loyalty, and Profit, this important new book willhelp business professionals to think and plan strategically todramatically improve services, service development, and serviceinnovation within their organizations.