almediah.fr
» » Chocolate Wars: The 150-Year Rivalry Between the World's Greatest Chocolate Makers

Download Chocolate Wars: The 150-Year Rivalry Between the World's Greatest Chocolate Makers eBook

by Deborah Cadbury

Download Chocolate Wars: The 150-Year Rivalry Between the World's Greatest Chocolate Makers eBook
ISBN:
1586488201
Author:
Deborah Cadbury
Category:
Europe
Language:
English
Publisher:
PublicAffairs; 1st Printing edition (October 19, 2010)
Pages:
384 pages
EPUB book:
1977 kb
FB2 book:
1274 kb
DJVU:
1378 kb
Other formats
mbr mobi docx lit
Rating:
4.8
Votes:
300


With a cast of characters that wouldn't be out of place in a Victorian novel, Chocolate Wars tells the story of the great chocolatier dynasties, through the prism of the Cadburys. Chocolate was consumed unrefined and unprocessed as a rather bitter, fatty drink for the wealthy elite until the late 19th century, when the Swiss discovered a way to blend it with milk and unleashed a product that would conquer every market in the world.

Thereafter, one of the great global business rivalries unfolded as each chocolate maker attempted to dominate its domestic market and innovate new recipes for chocolate that would set it apart from its rivals. The contest was full of dramatic contradictions: The Cadburys were austere Quakers who found themselves making millions from an indulgent product; Kitty Hershey could hardly have been more flamboyant yet her husband was moved by the Cadburys tradition of philanthropy. Each was a product of their unique time and place yet they shared one thing: they want to make the best chocolate in the world.

  • Kazigrel
This is the fascinating story of the Quaker families behind the great British confectionary brands, Rowntree, Fry, and, of course, Cadbury, whose legacy is not just famous chocolate brands, but the model garden villages of Bournville and New Earswick, and an array of worthy charitable endeavours. The book also tells of the domestic and international marketplace battles with the Swiss and American giants, Nestle, Mars, Hershey etc., whose founding stories and colourful characters are also vividly described. It culminates with the story of the 2010 Kraft takeover of Cadbury, and raises a number of thought provoking questions about business culture, corporation law, the role of hedge funds in corporate takeovers, the benefits and challenges of globalisation, ownership and stewardship, and short term and sustainable value to shareholders and wider business stakeholders. Deborah Cadbury makes a subtle and often implicit case for a better way of doing business, without becoming overly didactic, and the tales of her forebears are always interesting and often inspiring.

One cautionary note: the book may leave you craving a Flake, Curly Wurly, or Fry's Chocolate Cream, which may be frustrating if residing in a clime where such staples of civilised life are not readily available. Thankfully, however, it seems these can be ordered via Amazon.
  • Pad
Just finished reading Chocolate Wars: The 150-Year Rivalry Between the World's Greatest Chocolate Makers. I highly recommend this book to anyone who loves chocolate and a good story about business, creativity and competition.

Chocolate Wars is the story of early chocolatiers and their passion not only for chocolate and the chocolate business, but for the world of man that they lived in. Many of these confectionary pioneers were Quakers and did business with a very different outlook that the corporate world we know today. These Quakers did God's work through chocolate. Families such as Cadbury, Fry, Roundtree and Hershey - all competed with each other in a Quaker way, but more importantly all felt a responsibility to give back to the community. They felt that their businesses existed for more reasons than just to make money.

So the money they did make - and they made a lot of it - went back into the community in the forms of Utopian towns such as Bournville, England and Hershey, PA that offered affordable housing for their workers, sports fields and facilities, social clubs, schools, open areas, and gardens. They built so-called "garden" factories that were out in the fresh air of the country instead of the stifling air of the city.

As Quakers, they were not supposed to accumulate personal wealth and from the beginning their plans always included setting up trusts for charities, reformatories, hospitals, etc., for the less fortunate of society. Back in the 1800s, there were many who were "less fortunate." They were so passionate about these society responsibilities in fact, that they felt much pressure for their businesses to succeed and be profitable because they knew how vital those profits would be for the poor.

George Cadbury Sr. liked to say "doing good...is good for business," and I believe he was right on the money. We've lost that however, and it is sad to note that many of these great chocolate pioneers with their wonderful sense of purpose have now been all but lost to huge multi-nationals. To be fair these massive conglomerates do have departments concerned with giving back, going green, etc. But somehow it is so much less personal than it was for the Quaker chocolate makers. For companies like Kraft and Nestle it is a business decision to "give back", good P.R., if you will. For the Cadburys and Hersheys, the obligation was so much more meaningful - and I dare say, effective.
  • Moronydit
This is an excellent book and I did not know the history of candy could be so interesting. The brands that have lived on for years and those that died over time brought back childhood memories. Each competitor trying to out do the other with better ingredients, marketing and packaging. There are examples of winning a battle but losing the war. There is a strong light shined on corporate greed at the expense of employees and corporate culture. Highest bidder is not always best.

Values , religion, and hard work are the foundation of why these companies were so successful. Also the concept of reinvesting in the business leads to more success. Workers are taken care of in away that I have never heard of in a capitalistic society and the business made money. This type of village for workers is interesting and worked in that time and space. I cannot see it working now in mobile , independent , and melting pot culture . But as quickly as I think of that it am brought back to the new village of Google and Facebook. Work cultures that are sort of a village that operate 24/7.

This read will satisfy your sweet tooth.
  • JoldGold
CHOCOLATE WARS by Deborah Cadbury Is a wonderful history of the growth and development of chocolate and the process of its becoming popular in the world. Equally important in the story is the study of the development of the industrialized world and two views of system structures that values a holistic, long term view of all that is important in lives of everyone committed to and involved in that process vs the perils of short termed and shallow investments. It is a book to read thoughtfully with time to consider the implications of peoples' struggles with a long-term view of our future trajectory. I highly recommend it.
  • Punind
I love chocolate and am fascinated by the chocolate industry. I have read several books on the chocolate business and this is one of the best.

It is also a superb history of British business. According to the author, the much persecuted Quakers, who included her forebears, the Cadbury's, came to dominate British business during the industrial revolution. Despite severe religious discrimination the Quakers controlled all the most important British industries. This is something I have not seen in any other history book.