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Expanding Circles, Transcending Disciplines, and Multimodal Texts.

multimodal text, focusing on visual, textual, and design elements that readers will concentric circles, with each perspective (perceptual, structural, and ideological).

multimodal text, focusing on visual, textual, and design elements that readers will. become more proficient in their interpretive processes. and graphic designs included in multimodal texts, readers must employ a new set of. strategies that extend beyond the various cognitive-based reading comprehension. strategies used to understand written text. concentric circles, with each perspective (perceptual, structural, and ideological). nested within subsequent perspectives rather than seen as a leveled hierarchy.

Narrative tension, as a part of the general interpretation program possessed by a literary text, is incorporated into its . Expanding circles, transcending disciplines, and multimodal texts. Tubingen: Gunter Narr Verlag, p. 63 ̶276. Fludernik, . Olsen, G. (2011).

Narrative tension, as a part of the general interpretation program possessed by a literary text, is incorporated into its narrative structure.

A variety of techniques, theoretical frameworks and methodologies have therefore evolved for such analysis. If the texts analysed are dynamic, the issues both of transcription, multimodal analysis and. reproduction for publication are palpable, particularly in print-based approaches which offer. limited resources for multimodal text analysis (. Baldry and Thibault 2006; O’Halloran, in. press a; O’Halloran et. al. 2010).

The images contained in multimodal texts encountered in complex social contexts are created with particular semiotic resources, basic . Multimodal texts present information across a variety of modes including visual.

The images contained in multimodal texts encountered in complex social contexts are created with particular semiotic resources, basic design elements, and visual structures. To ignore the perceptual and structural aspects of visual images and multimodal texts in favor of a socio-cultural perspective would limit readers interpretive repertoire and forego relevant perspectives for making sense of images and multimodal texts.

This case study employed a Systemic Functional Multimodal Discourse Analysis (SF-MDA) to investigate and compare thematic progression patterns and composition of information value in five business marketing plan reports. It also aimed to investigate the logico–semantic expansions between the visual semiotic resources and the text surrounding them

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