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Download The Business of Publishing: How to Survive and Prosper in the Publishing and Bookselling Industry eBook

by Harvard Business School Press

Download The Business of Publishing: How to Survive and Prosper in the Publishing and Bookselling Industry eBook
ISBN:
0071036482
Author:
Harvard Business School Press
Language:
English
Publisher:
Harvard Business School Press; 1 edition (January 1, 1995)
Pages:
288 pages
EPUB book:
1734 kb
FB2 book:
1377 kb
DJVU:
1450 kb
Other formats
docx mobi lrf lrf
Rating:
4.1
Votes:
296


The Business of Publishing book.

The Business of Publishing book. The Business of Publishing: How to Survive and Prosper in the Publishing and Bookseller Industry.

Check out this list of 11 intriguing books from Harvard Business School .

Check out this list of 11 intriguing books from Harvard Business School courses' online syllabi.

The Publishing Business provides an excellent introduction to the breadth of technical and procedural issues influencing developments in contemporary publishing. It is recommended reading for anyone wanting up-to-date information about roles and responsibilities in this global industry.

There are more books in the world than you can possibly read in a lifetime

There are more books in the world than you can possibly read in a lifetime. This fact forces us into a stressful position: which books are we going to pick to fill our shelves, minds, and inform our opinions? It's enough to corner you into analysis paralysis.

Harvard Business Publishing (HBP) was founded in 1994 as a not-for-profit, wholly-owned subsidiary of Harvard . The result is stronger companies better prepared to meet their challenges and thrive both today and in the future

Harvard Business Publishing (HBP) was founded in 1994 as a not-for-profit, wholly-owned subsidiary of Harvard University, reporting into Harvard Business School. Our mission is to improve the practice of management and its impact in a changing world. This mission influences how we approach what we do here and what we believe is important. The result is stronger companies better prepared to meet their challenges and thrive both today and in the future.

His study on independent bookselling includes more than 200 interviews.

This surprising resurgence piqued the interest of Ryan Raffaelli, an assistant professor in the Organizational Behavior unit at Harvard Business School, who studies how mature organizations and industries faced with technological change reinvent themselves.

Is self-publishing hot right now? Jump to media player As more and more writers choose to self-publish, how are these changing the bookselling industry?

Harvard Business Publishing was founded in 1994 as a not-for-profit, wholly owned subsidiary of Harvard University (distinct from Harvard University Press), with a focus on improving business management practices.

Harvard Business Publishing was founded in 1994 as a not-for-profit, wholly owned subsidiary of Harvard University (distinct from Harvard University Press), with a focus on improving business management practices.

The book publishing industry experienced extraordinary growth from 1963 to 1993 .

Products within the book publishing industry could be divided into six major categories: adult trade; juvenile trade; mass market; professional, technical, and reference; university press; and religious books.

Written by a father and son with over 75 years of publishing experience between them, The Business of Publishing is a provocative look at the industry that openly challenges much conventional publishing wisdom. It offers fresh insights and perspectives, complemented by real tools-including user-friendly worksheets-that enable thoughtful analysis of business activities that have previously been managed by the long-held tradition of "educated guessing." The Business of Publishing takes on many sacred industry practices. The Shatzkins propose entirely new methods for publishers to evaluate a book's financial impact at the time of acquisition, determine print runs, and look at their sales coverage costs. They also guide profit-sensitive booksellers on how to divide ordering between publisher and wholesaler.