Download Learning Aid for use with Essentials of Marketing: A Global-Managerial Approach eBook
by Jr. William D. Perreault,E. Jerome McCarthy
Condition: Used: Good.
by William D. Perreault Jr. (Author), E. Jerome McCarthy (Author). Condition: Used: Good. Learn more about the program.
Basic Marketing: A Global-Managerial Approach by. William D. Perreault J. E. Jerome McCarthy.
Showing 30 distinct works. Basic Marketing: A Global-Managerial Approach by.
William . Jerome E. This is a fairly comprehensive fundamentals of marketing book. It begins with an elementary explanation of the marketing discipline and its relationship to society
William . It begins with an elementary explanation of the marketing discipline and its relationship to society. This is followed by an explanation of the ingredients in marketing strategy planning. Following this section, the author addresses the external factors that affect marketing decisions. This is followed by a discussion of demographic and behavioral deminisons of the customer. Then, the author catergories different type of customers
Edmund Jerome McCarthy (February 20, 1928 – December 3, 2015) was an American marketing professor and author
Edmund Jerome McCarthy (February 20, 1928 – December 3, 2015) was an American marketing professor and author. He proposed the concept of the 4 Ps marketing mix in his 1960 book Basic Marketing: A Managerial Approach, which has been one of the top textbooks in university marketing courses since its publication. According to the Oxford Dictionary of Marketing, McCarthy was a "pivotal figure in the development of marketing thinking"
The Role of Marketing in Economic Systems. 13. The Marketing Concept and Customer Value. Bibliographic information. Essentials of Marketing: A Global-managerial Approach McGraw-Hill/Irwin series in marketing The Irwin series in marketing.
The Role of Marketing in Economic Systems. 98 other sections not shown. Common terms and phrases.
Learning Aid for Use with Basic Marketing, a Global-managerial Approach.
Edmund Jerome McCarthy (1928) is an American marketing professor who has lectured at several universities such as Michigan State University. Jerome McCarthy has been very active in the world of business meetings and academic conferences. He has worked with groups of teachers throughout the USA and has mainly focused on international conferences in South America, Africa and India. In addition to his academic interests, Jerome McCarthy has been involved in consulting work for various large organizations (both in the USA and abroad). Learning Aid for Use with Basic Marketing, a Global-managerial Approach.
William D Perreault, William D Perreault Jr, E Jerome McCarthy COUPON: Rent Learning Aid for Use with Essentials o. .
Currently Kenan Professor at the University of North Carolina Kenan-Flagler Business School.
Perreault, William D. Subjects. Marketing - Management
Perreault, William D. Marketing - Management. Marketing - United States - Management. This book offers a thorough integration of the latest marketing themes, topics and examples blended with the traditional strengths of communication and a focus on management decision-making in marketing.