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Download McLuhan, or Modernism in Reverse (Theory / Culture) eBook

by Glenn Willmott

Download McLuhan, or Modernism in Reverse (Theory / Culture) eBook
ISBN:
0802071635
Author:
Glenn Willmott
Category:
Humanities
Language:
English
Publisher:
University of Toronto Press, Scholarly Publishing Division; 2nd ed. edition (April 26, 1996)
Pages:
262 pages
EPUB book:
1293 kb
FB2 book:
1910 kb
DJVU:
1845 kb
Other formats
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Rating:
4.5
Votes:
443


Glenn Willmott is a professor in the Department of English at Queen's University.

Glenn Willmott is a professor in the Department of English at Queen's University. Series: THEORY/CULTURE. Hardcover: 262 pages. Publisher: University of Toronto Press, Scholarly Publishing Division (April 15, 1996).

Willmott's book fills the need for a first critical, historical, and theoretical re-reading of McLuhan's literary and cultural . This relationship led McLuhan to articulate and practise what Willmott calls a modernism in reverse.

Willmott's book fills the need for a first critical, historical, and theoretical re-reading of McLuhan's literary and cultural projects. Willmott examines the postmodern practice of this critical aesthetic, from the 1950s to the 1970s, which entailed McLuhan's in art, business, and popular culture.

Willmott examines McLuhan's relationship to critical and aesthetic modernism, and political and . oceedings{M, title {McLuhan, or modernism in reverse}, author {Glenn Willmott}, year {1996} }. Glenn Willmott.

Willmott examines McLuhan's relationship to critical and aesthetic modernism, and political and historical sense of modernity in North America, from the early 1930s to the 1950s. This relationship led McLuhan to articulate and practise what Willmott calls a 'modernism in reverse. This relationship led McLuhan to articulate and practise what Willmott calls a & in reverse.

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eISBN: 978-1-4426-7714-2.

Published by: University of Toronto Press. eISBN: 978-1-4426-7714-2.

For McLuhan print culture facilitated the organization of a spatial .

For McLuhan print culture facilitated the organization of a spatial continuum through linear progression, whereas the new electronic, auditory culture, in effect, abolishes the space-time continuum because of its instantaneity and simultaneity: ‘electric technology is instant and omnipresent and creates multiple ins’.

by University of Toronto Press Inc. (UTPress). in McLuhan or Modernism in Reverse. McLuhan or Modernism in Reverse; doi:10.

Our lives are increasingly dominated by new forms of image, sound, data, and language media. Marshall McLuhan called this new order of things the Global Village, and he strove to be true to it as the media-popular `McLuhan.' Having little use for traditional critical forms or values, and courting instead the discourses of popular culture and big business, McLuhan displayed the authentic, ambivalent place of critical self-reflection in our media-centred world. McLuhan, according to Willmott, must be understood as a vital link in a generation of modern and postmodern critics, one who extracted modernist forms and values from the deconstructions of postmodern culture, and one who forced into public view the emergence of the critical intellectual as `being-in-media.' Willmott's book fills the need for a first critical, historical, and theoretical re-reading of McLuhan's literary and cultural projects. He re-evaluates McLuhan as a thinker and writer who moved along the borders of academic and popular culture, and locates him as an integral presence in the history of modern critical thought.

The book is divided into two parts, representing modern and postmodern periods. Willmott examines McLuhan's relationship to critical and aesthetic modernism, and political and historical sense of modernity in North America, from the early 1930s to the 1950s. This relationship led McLuhan to articulate and practise what Willmott calls a `modernism in reverse.' Willmott examines the postmodern practice of this critical aesthetic, from the 1950s to the 1970s, which entailed McLuhan's self-commodification in art, business, and popular culture.

McLuhan, or Modernism in Reverse thus aims to retrace and synthesize McLuhan's work in order to illuminate his unexpected meaning and value for critical practice today.