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by John Wharton

Download Managing Magazine Publishing eBook
ISBN:
0948905808
Author:
John Wharton
Category:
Writing Research & Publishing Guides
Language:
English
Publisher:
Routledge (December 22, 1992)
Pages:
350 pages
EPUB book:
1461 kb
FB2 book:
1128 kb
DJVU:
1676 kb
Other formats
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Rating:
4.2
Votes:
924


Managing Magazine Publishing book.

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Magazine Management, the magazine and comic-book publishing parent of Marvel Comics at the time, released a number of magazine-format comics in the 1970s, primarily from 1973 to 1977.

Magazine Management, the magazine and comic-book publishing parent of Marvel Comics at the time, released a number of magazine-format comics in the 1970s, primarily from 1973 to 1977, in the market dominated by Warren Publishing. The line of mostly black-and-white, anthology magazines predominantly featured horror, sword and sorcery, and science fiction.

See actions taken by the people who manage and post content. Page created – 29 October 2009.

Wharton’s 235-plus professors are one of the largest, most published faculties at any business school. Our faculty publishes regularly and is frequently cited by the press. Our standing and affiliated faculty members work within and collaborate across 10 academic departments. Wharton’s deep knowledge is disseminated worldwide through

This book covers all aspects of a publisher"s role and responsibilities within the periodical publishing industry.

This book covers all aspects of a publisher"s role and responsibilities within the periodical publishing industry. John Wharton looks at the function of each department within a publishing company, explaining the way it works, the systems used, and what is needed in terms of management expertise.

I'm almost forgetting the comic-book line, where Stan Lee created Spider-Man, known to every connoisseur of classic comics. e decor was insurance-company blah: grayish white walls and foam-tile ceilings, overhead fluorescent fixtures, gray metal desks.

Alumni magazine for the prestigious school of business at the University of Pennsylvania. 2 Watch List, a front-of-book department that highlights current ventures by Wharton alumni. 3 Detail from an infographic about the rewards of a Wharton degree.

Charity Royall, born among outcasts, she is rescued by lawyer Royall and lives with him as his ward in a small New England village. Published in 1912, it was, Bernard Berenson told Henry Adams, "better than any previous work excepting Ethan Frome. John Amherst, the reform-minded assistant manager at the Hanaford textile mills, meets trained nurse Justine Brent at the hospital bedside of Dillon, an injured mill worker.

McLean, Ruari Magazine Design OUP, 1969 The first book on magazine design, by one of Britain's leading . John Wharton Managing Magazine Publishing Blueprint, 1992 Out of print but very good on the publishing side. More trade-based than consumer magazines.

McLean, Ruari Magazine Design OUP, 1969 The first book on magazine design, by one of Britain's leading typographers (Penguin books, The Eagle, New Scientist, Motif).

The magazine thus came to occupy the large middle ground, incapable of sharp definition, between the book and the newspaper. Though there may have been published material similar to a magazine in antiquity, especially perhaps in China, the magazine as it is now known began only after the invention of printing in the West. It had its roots in the spate of pamphlets, broadsides, ballads, chapbooks, and almanacs that printing made possible. Much of the energy that went into these gradually became channeled into publications that appeared regularly and collected a variety of material designed to appeal to particular interests.

Competitive pressures in the world of magazine publishing are creating a demand for more skilled and innovative management. Managing Magazine Publishing is a timely and authoritative guide to the key issues.As national boundaries disappear and communications and new technologies develop, markets are expanding. At the same time, lower production costs encourage the entry of new magazines. There are now more and more opportunities for exploitation by the successful publisher and, as a result, a greater need for excellence in management.Aimed at middle to senior managers in magazine publishing and connected industries dealing with magazines such as advertising, printing and public relations, this book looks at the skills a contemporary publisher needs as it examines the function of each department within a publishing company. Particular attention is devoted to planning budgets, cost control, editorial, advertising and circulation policies as well as to production and marketing.Covering the full range of magazine publishing, from women's interests to specialist markets and complete with plans, summaries and checklists, Managing Magazine Publishing is an invaluable handbook and reference tool containing everything you need to know about publishing magazines.