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Download Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management (Praeger Series in Political Communication) eBook

by Daniel M. Shea

Download Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management (Praeger Series in Political Communication) eBook
ISBN:
0275954587
Author:
Daniel M. Shea
Category:
Politics & Government
Language:
English
Publisher:
Praeger Pub (September 1996)
Pages:
265 pages
EPUB book:
1644 kb
FB2 book:
1713 kb
DJVU:
1585 kb
Other formats
mbr mobi lit txt
Rating:
4.3
Votes:
623


A lively, comprehensive exploration of modern political campaign management in the Internet age, based on real-world practices and results of the 2006 and 2008 campaigns.

A lively, comprehensive exploration of modern political campaign management in the Internet age, based on real-world practices and results of the 2006 and 2008 campaigns. A complete chronology details the evolution of modern campaign management, Illustrations throughout the text help bring topics to life, Clear concept maps clarify various targeting techniques, A bibliography of sources further the reader's study of political campaigning.

DANIEL M. SHEA is Professor of Political Science at Allegheny College.

FREE shipping on qualifying offers. Shea and Burton present an updated and expanded version of Shea's 1996 guide to and analysis of modern American political campaign communication. They cover all aspects of present-day political campaigns. DANIEL M. SHEA is Professor of Political Science and Director of the Center for Political Participation at Allegheny College in Meadville . Series: Praeger Series in Political Communication. Hardcover: 256 pages. SHEA is Professor of Political Science and Director of the Center for Political Participation at Allegheny College in Meadville, Pennsylvania. He has worked as a political strategist in some of New York's most challenging races, and has written widely on campaign strategy and political parties. MICHAEL JOHN BURTON is Assistant Professor of Political Science at Ohio University in Athens.

Start by marking Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management (Praeger Series in Political Communication) as Want to Read: Want to Read savin. ant to Read.

by Michael John Burton & Daniel M. Shea. in use in the field of quality management, and especially so in the field of technology-based products. Materials for High Temperature Power Generation and Process Plant Applications. 59 MB·42,947 Downloads·New!

Campaign Craft is a comprehensive guide to modern electioneering-a must read for candidates and political activists . Shea and Burton present a lively, comprehensive exploration of cutting-edge political campaign management.

Shea and Burton present a lively, comprehensive exploration of cutting-edge political campaign management. They cover all aspects of present-day political campaigns, from understanding the context of a particular campaign, to fundraising tips, to strategic thinking and scores of winning voter contact techniques. With careful attention and hard work, even average citizens can oversee sophisticated, state-of-the-art political campaigns.

on political campaign management. Other readers will always be interested in your opinion of the books you've read. The reader begins with the planning process of a campaign and progresses to resource and strategic considerations. This text covers contemporary campaign techniques from every angle, ranging from voter contact techniques to future trends in political campaigning. Whether you've loved the book or not, if you give your honest and detailed thoughts then people will find new books that are right for them. 1. From Battlefields Rising: How The Civil War Transformed American Literature.

Michael John Burton, Daniel M. Скачать (pdf, . 6 Mb).

Campaign Craft by Daniel M. Published by Thriftbooks. com User, 19 years ago. This book contains great insights into the structure of modern political campaigning and provides a foundation for interpreting and applying, in context, newer trends in the trade. Both the political observer and campaign professional will be rewarded through studious consideration of its content.

Shea presents a comprehensive guide to and analysis of modern political campaign communication, which will be of interest to the student of political campaigns and communication and to the professional involved in campaign management. Bringing to bear both academic and professional experience, Shea covers all aspects of present-day political campaigns, from understanding the context of the particular campaign (national trends, the media market, demographic research, etc.), to strategic thinking (developing an overall theme and strategy), and to specific voter contact techniques (the tactical use of fundraising, paid media, earned media, and grassroots activities). Throughout the text, the author's discussion and analysis is peppered with examples from national- and state-level campaigns. This unique text is a must for those interested in political communications, campaigns and elections, and contemporary American government.
  • Sharpmane
As someone who has spent their entire professional life in politics, this book did not break any new ground. However, as someone who now teaches democracy in the former Soviet Union, I do like to read these types of books to order my normally scattered thoughts and be able to communicate ideas more effectively.
Shea's update of his orginal 1996 text is a very competent overview of most aspects of modern campaigning and is highly recommended for anyone working in the business or anyone who just wants to know how modern campaigns function. The book is highly modular, you can read various sections independently of each other. Shea pays close attention to research - a topic often given short shrift in many campaigns but deadly necessary in developing strategy. He covers well opposition research, precinct targeting by electoral history and polling (including the differences between different types of polls and why the ballot test is not necessarily the most useful. Something I can't get the Azeris to understand!!!)
Shea and Burton also explain the various aspects of paid and earned media strategy, including the use of "new" media. (I'm not sold on the use of the Net to move message, but it does have excellent fieldwork potential.) Their sections on fundraising and fieldwork are a bit skimpy, but certainly enlightening to people unfamiliar with the campaign operation.
All in all, Campaign Craft is a solid workhorse of a book, dutifully explaining in good detail the various aspects of a modern political operation. It's well recommended to anyone looking for an overview of the biz.
  • Gogul
Shea has written a solid book on campaign management. This is a big book that contains a lot of information on major subject areas. Fundraising, organization, free and paid media, candidates are all covered.
Shea gives many of his subject areas a historical perspective. For novices, they will learn that many of the practices decried by today's reformers were practiced by our founders and their successors (Washington purchased hard cider for voters to aid in his election to the House of Burgesses; Van Buren accelerated the use of hard hitting media)
Those interested in applying the arts of campaign management will find the book well organized and thoroughly descriptive of the various aspects of the modern camapaign. It does tend to focus on larger campaigns, so those running for local office will have to understand that topics like television advertising and massive fundraising are not applicable to their races. Still, the book presents a good and thorough description of today's campaign practices.
I'm teaching a course in elective politics at the University of Pennsylvania's Fels Center of Government. This is one of the required reading books for the course and is also used by some other teachers in the field at colleges and universities around the country.
  • Ubrise
This well written and easy to digest book on political campaigns is a must read for anyone entering this realm. One of the better resources on the topic, the authors use recent political experience and campaigns to frame up elements from GOTV outreach to TV adverts. Covering the landscape from speeches to positioning to personal attacks, there's a lot of basic ground covered in a very short book. Worth picking up for certain.
  • Makaitist
Great Product
  • lifestyle
Want to win an office? Read this book.
  • Shalizel
This book made me feel like I back in school (in a good way)! It was very informative and covered all the bases. I am about to begin a career in campaign management, and I think this book is one of my best resources. I got the most out of the section on fundraising.
  • Samulkis
I love this book. It paints the policy craft from a theoretical angle focusing on what did/didn't work in the past and how some of those decisions are still relevant today. I recently obtained a campaign management position for a Circuit Ct. Judge after working in the Michigan Legislature and could not put this book down. Anyone seriously considering campaign management as a profession, would be best prepared by reading this book.
Arrived in great condition, yet to read it. But looking foward to doing so. A flip through the pages scanning has been rewarding.