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Download Public Relations in India: New Tasks and Responsibilites eBook

by J V Vilanilam

Download Public Relations in India: New Tasks and Responsibilites eBook
ISBN:
8132106296
Author:
J V Vilanilam
Category:
Social Sciences
Language:
English
Publisher:
SAGE Publications Pvt. Ltd; 1 edition (July 11, 2011)
Pages:
318 pages
EPUB book:
1113 kb
FB2 book:
1742 kb
DJVU:
1884 kb
Other formats
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Rating:
4.7
Votes:
913


The book covers topics like Internal and External PR, Satellite an. .

Building a case for citizen-centric public relations, the author argues that in India, PR must be viewed as a development tool geared towards socioeconomic progress

This 292 page book documents the history of Public Relations (PR) and practices in India Vilanilam has shown numerously the importance of ICT in the practices of PR and succinctly portrayed India being a nation "limping like a wounded donkey with a heavy burden.

This 292 page book documents the history of Public Relations (PR) and practices in India. It is seen more as a tool for development and social responsibility in one of the highest populated country in the world. The book outlines several important factors such as how good PR can re-shape India that has a huge mass of poor, illiterate and unhealthy people. Vilanilam has shown numerously the importance of ICT in the practices of PR and succinctly portrayed India being a nation "limping like a wounded donkey with a heavy burden of the past on its back".

Public Relations in India book. Goodreads helps you keep track of books you want to read

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The key focus of this book is what PR means for India and other developing countries in the 21st century. No part of this book may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage or retrieval system, without permission in writing from the publisher. First published in 2011 by. SAGE Publications India Pvt Ltd.

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Building a case for citizen-centric public relations, the author argues that in India, PR must be viewed as a development tool geared towards socioeconomic progress. This argument is backed by case studies and practical examples of PR writing, PR concepts applicable to India and the latest techniques and gadgets used in PR practice.

Public Relations in India : New Tasks and Responsibilites. By (author) J. V. Vilanilam. John V Vilanilam is the former Head of the Department of Communication and Journalism, University of Kerala, Trivandrum where he also served as the Vice-Chancellor between 1992 and 1996. Dr Vilanilam is an extremely prolific writer and has published articles in renowned journals such as Journalism Quarterly, Journal of Communication, Media Asia, Communicator, Media Culture, and Society, Gazette (Amsterdam) and several front-ranking newspapers and professional journals. Learn about new offers and get more deals by joining our newsletter.

Public Relations in India: New Tasks and Responsibilities. Development Concepts: Old and New. John V.

Public Relations in India Vilanilam J Sage Publications 9788132106296 : Public Relations in.This book advocates a postmodern insider-activist role for public relations which can transform organizations into moral places committed to people, planet, and profit.

This book advocates a postmodern insider-activist role for public relations which can transform organizations into moral places committed to people, planet, and profit.

Public Relations in India is a review of the history of Public Relations (PR) in the world and India and an in-depth critical analysis of the value of PR as an essential feature of the management function. The key focus of this book is what PR means for India and other developing countries in the 21st century. Building a case for citizen-centric public relations, the author argues that in India, PR must be viewed as a development tool geared towards socioeconomic progress. This argument is backed by case studies and practical examples of PR writing, PR concepts applicable to India and the latest techniques and gadgets used in PR practice.