Download Public Relations in Schools (5th Edition) eBook
by Theodore J. Kowalski
Theodore J. Kowalski, PhD. Theodore Kowalski is professor and the Kuntz Family Chair in Educational Administration at the University of Dayton.
Public Relations in Schools book. Details (if other): Cancel.
Public Relations in Schools. Theodore J. Kowalski. University of Dayton. During the first few decades of the 20th century, school administrators, especially those working in larger city school systems, learned that they too needed to build relationships with multiple publics. In their case, however, they instinctively emulated business execu-tives without analyzing important distinctions between public and private organizations (Callahan, 1962).
Free 2-day shipping Author Theodore Kowalski. Publication Year 2003. Publisher Prentice Hall.
Author Theodore Kowalski.
For courses in School and Community Relations, and Public Relations in Educational Administration.
Theodore Kowalski is professor and the Kuntz Family Chair in Educational Administration at the University of Dayton. He began his professional career as a teacher and building-level administrator in suburban Indianapolis, Indiana
Theodore Kowalski is professor and the Kuntz Family Chair in Educational Administration at the University of Dayton. He began his professional career as a teacher and building-level administrator in suburban Indianapolis, Indiana. Subsequently, he served as an associate superintendent and superintendent. He taught at Purdue University and Saint Louis University prior to becoming professor and dean of the Teachers College at Ball State University.
1. School Public Relations: A New Agenda, Theodore J.
Показать все 5 объявления с подержанными товарами. 1. 2. Changes in Society and Schools, Thomas Glass. 3. Public Opinion and Political Contexts, Edward P. St. John and Margaret Clements. 5. Public Relations in a Communication Context: Listening, Nonverbal, and Conflict-Resolution Skills, Angela Spaulding and Mary John O'Hair. II: PUBLIC RELATIONS IN DISTRICTS AND SCHOOLS. 6. The Social Dimensions of Public Relations, Patt L. Chance and Lars G. Bjork.
A contemporary and practice-based school public relations text that centers on the importance of communication, relationships, and technology.
Outfitting students with a wealth of practical, practice-based knowledge that they can take directly into the halls of their school, the new fifth edition of Public Relations in Schools has a fresh, contemporary focus on both how administrators can effectively communicate with the community and how building strong relationships with stakeholders can ultimately lead to overall school improvement. Through a blend of theoretical and tacit knowledge, this text offers students an in-depth guide to 1) how to successfully communicate with both internal and external school entities, 2) how to build and maintain positive and active relationships via social and political capital and 3) how to translate the value of these relationships into positive change within the school. While exploring these three central themes, the book emphasizes how new technologies can aid school success. At the same time, real-world case studies at the beginning of each chapter introduce readers to actual public relations issues and bring the material to life.
The revised fifth edition of Public Relations in Schools is updated with new materials and references throughout the text, including two new chapters – one on harnessing technology for your public relations needs and one on collecting, assessing, and applying public opinion. In addition, the new fifth edition text contains a matrix at the front of the book showing how content relates to ELCC/NCATE Standards – the widely used criteria for administrator preparation and licensing.